Bluworks announces the completion of a $1 million Pre-Seed investment round in partnership with Camel Ventures and Acasia Ventures
Egyptian Human Resources Solutions Company, Bluworks, has announced the closure of its Pre-Seed investment round worth one million US dollars, led by Khwarizmi Ventures, with participation from Camel Ventures and Acasia Ventures, alongside a number of angel investors.
Bluworks was founded in 2022 by Farah Osman, Hussein Wahdan, and Noor Ahmedin, and provides a cloud-based platform for human resources focusing on field workforce in various sectors including retail, food, and beverages.
Bluworks aims to utilize the investment to expand into other sectors, develop its platform, and hire more employees.
Bluworks aims to assist companies in reducing costs by automating their operations and managing recruitment processes.
The company does this by collecting and unifying data for companies employing field workers, bridging the gap between company operations, recruitment, and the workers themselves.
The company emphasizes the importance of this action by stating that the Middle East and Africa region has more than 50 million field workers, and companies often manually collect their data and performance metrics or use different systems, so Bluworks seeks to provide a unified platform for this purpose.
In this regard, Hussein Wahdan says: “There is no dedicated system for field workers despite the existence of many human resource systems.”
He adds: “Errors are frequent in managing this type of workforce due to manual processes, leading to penalties and salary deductions without follow-up from the workers, which increases their likelihood of leaving their jobs.
Currently, companies take 7-10 days to close payroll for this type of workforce, but with Bluworks, this can be reduced to one day by leveraging their data.”
The company states in its statement that it manages thousands of workers and serves numerous clients such as Crave, Coffee and Silantro, and currently focuses on the food and beverage and retail sectors, with plans to expand into other sectors such as facility management, healthcare, education, and construction.
In response to this, Farah Osman says: “Having a strong workforce is essential for building sustainable businesses.
” She adds: “We are excited to attract strategic investors who can help us enter local and regional markets that we aim to expand into.”
Amir Sharif, partner at Khwarizmi Ventures, says: “Egypt has one of the largest workforces in the Middle East and Africa, yet there are few software solutions tailored to it.
” Sharif adds: “As is the case with many emerging markets, workforce automation solutions are still few, and we believe that the Bluworks team has a mix of local market understanding, technical and marketing capabilities to lead this field in Egypt and then in other markets in the region.”
On his part, Ali Al-Shlakani, Managing Partner at Acasia Ventures, says: “Bluworks has identified the gap and developed a specialized technological solution, which seems very promising at this early stage, and we are confident that it can expand this solution quickly.”
