Mastercard and Entreprenelle Partner to Empower Egyptian Female Entrepreneurs
Mastercard, a global leader in digital payment technology, has announced a strategic partnership with Entreprenelle, a social enterprise focused on empowering women through education, training, and providing opportunities in the field of entrepreneurship. This collaboration includes a series of workshops designed to equip female entrepreneurs with the tools and knowledge needed to expand and successfully grow their businesses, according to the company’s statement.
Entreprenelle Empowering Women in Entrepreneurship
The workshops covered critical topics such as e-commerce, payment acceptance solutions, and digital innovations aimed at increasing the resilience of small and medium enterprises. Additionally, tailored payment cards were introduced for these businesses, with a focus on improving customer loyalty.
These efforts are part of Mastercard’s ongoing strategy to foster a more inclusive digital economy, both in Egypt and globally, by supporting women-led businesses and small and medium enterprises.
Statements on the Partnership
Inji Amr Borai, Vice President and Country Manager at Mastercard Egypt, expressed her enthusiasm for the partnership, stating: “At Mastercard, we believe in the transformative power of women-led businesses and the positive impact they have on communities and economies. Our partnership with Entreprenelle reflects our commitment to empowering female entrepreneurs with the necessary tools and resources for success. By leveraging our digital solutions, we aim to build a system that fosters innovation, resilience, and sustainable growth for women-led businesses across Egypt.”
In turn, Rania Ayman, Founder and CEO of Entreprenelle, said: “We are delighted to collaborate with Mastercard on this initiative, which aligns with our mission to empower female entrepreneurs. These workshops have provided invaluable skills and knowledge to adapt to today’s digital economy. Together, we are creating opportunities that support women’s participation in the economic sector and empowering them to lead and innovate.”
“Her Voice” Podcast Series
This collaboration coincides with the launch of Mastercard’s podcast series “Her Voice” in Egypt. This initiative serves as a pivotal platform designed to inspire the next generation of changemakers by sharing success stories of female entrepreneurs and innovators across various sectors, such as business, social impact, culinary arts, travel, retail, and e-commerce.
Empowering Women through Innovation
“Her Voice” stands out as a powerful catalyst for women’s empowerment, showcasing stories of exceptional women leading in innovation. The initiative aims to encourage other women to dream bigger, break barriers, and create a lasting impact in a region that is witnessing significant growth in female entrepreneurship.
