Sira Members Generate $3.2 Million in Value Within First Two Years

Jordan-based professional community Sira has announced that its 90 members have collectively generated $3.2 million in value within its first two years of operation. Founded in 2022 by Zara Najjar and Ayah B. Saeed, Sira is a membership-based business community that prioritizes holistic growth, inclusivity, and values-driven connections. With operations in Jordan, the UAE, and Saudi Arabia, Sira members gain access to a private space to connect, collaborate, hire, and invest together.
Sira’s Impressive Milestone: $3.2 Million in Value Creation
Sira, a MENA-first membership-based professional community, has achieved a significant milestone as its members collectively generated $3.2 million in value. This achievement underscores the power of Sira’s innovative approach to networking, which focuses on authentic connection and holistic growth.
Mission and Vision of Sira
Sira was co-founded by two former Endeavor associates, each bringing unique expertise in communications, events, and entrepreneur growth. Their shared vision was to democratize access to transformative business networks, creating Sira as a membership-based community that connects professionals based on shared values, promoting both personal and professional growth.
A Values-Driven Community for Authentic Connections
Unlike traditional networking platforms, Sira focuses on shared values rather than titles, career stages, or financial success. Co-Founder Ayah B. Saeed explains, “Our members have proven that being values-driven doesn’t mean sacrificing financial success. By focusing on values like collaboration and transparency, we have facilitated both personal growth and tangible economic outcomes.”
Redefining Networking: The Sira Difference
Sira’s unique approach to membership is centered around a values-first evaluation process. Co-Founder Zara Najjar explains that instead of focusing on job titles or career milestones, the Sira Community assesses applicants based on their commitment to collaboration, growth, and inclusion. This approach ensures that members are part of a supportive and authentic network.
Exclusive Benefits for Sira Members
Members of the Sira Community gain access to a private communication platform where they connect with like-minded professionals. They also benefit from monthly events focused on personal and professional development, as well as inspirational talks from leaders like Dr. Geoff Smart. This environment fosters genuine interactions and has played a key role in the $3.2 million value creation.
Join the Sira Community
Sira continues to grow and evolve, offering professionals the opportunity to join a values-driven network. To learn more about becoming a member, follow the ‘Sira Community’ on LinkedIn and Instagram.