Adobe announced on Thursday that it is acquiring Topaz Labs, a company specializing in AI-powered image and video enhancement tools, as part of its broader push to strengthen its creative software business.
The deal highlights Adobe’s growing focus on artificial intelligence across its creative products, as competition intensifies in the image and video editing market.
What Is Topaz Labs?
Topaz Labs has been developing tools for improving images and videos for more than two decades. The company is known for software that helps creators enhance visual quality, sharpen details, reduce noise, and restore old or low-quality footage.
In recent years, Topaz Labs has introduced its own AI models, including Astra, designed for AI video upscaling, and Wonder, focused on image retouching and enhancement.
The company has also worked on technology that enables large video AI models to run more efficiently on consumer-grade GPUs, making advanced creative AI tools more accessible to users.
Adobe to Integrate Topaz Labs Into Firefly and Creative Cloud
Adobe said it plans to integrate Topaz Labs’ AI models into Firefly, its AI-powered creative platform, as well as other parts of its image and video editing software suite.
At the same time, Topaz Labs’ tools will continue to be available as standalone services through the company’s website.
This approach allows Adobe to expand its AI capabilities while maintaining access for existing Topaz Labs users.
Supporting Professional Creators
According to Adobe, Topaz Labs’ technology will be especially useful for professionals who combine real-life footage with AI-generated clips.
The tools can help with tasks such as sharpening image details, reducing visual noise, improving video quality, and restoring archival footage.
Deepa Subramaniam, Vice President of Product Marketing for Creative Cloud at Adobe, said Topaz Labs brings deep expertise in optimizing large and complex AI models to run directly on devices. This capability, she noted, will help Adobe deliver faster and more responsive creative experiences while making advanced AI more cost-effective for users.
She also highlighted that Topaz Labs is trusted by professionals across different creative fields, including designers, video editors, photographers, and enterprise creative teams.
Adobe Faces Growing Competition
The acquisition comes as Adobe faces strong competition from platforms such as Canva and Blackmagic Design, the owner of DaVinci Resolve.
Adobe has been adding AI features across its apps and building Firefly as a central AI-powered media creation and editing platform.
By acquiring companies like Topaz Labs, Adobe aims to keep users within its creative ecosystem and reduce their need to rely on external tools for video editing, enhancement, and image improvement.
When Will the Deal Close?
Adobe said the transaction is expected to close in the second half of 2026.
The acquisition reflects Adobe’s continued investment in AI-powered creative tools, as demand grows for faster, smarter, and more advanced solutions for professional content creation.
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