محمد يحي
- SMC Group and TikTok Enter Strategic Partnership to Enhance Advertising Services in Egypt and Saudi Arabia
- The agreement aims to accelerate digital transformation across the media and advertising sectors by expanding access to TikTok’s advanced advertising solutions.
SMC Media, the media and advertising arm of SMC Group, has announced a strategic partnership with TikTok that will make it the platform’s official advertising partner in both Saudi Arabia and Egypt.
The agreement is designed to accelerate digital transformation across the media and advertising sectors by expanding access to TikTok’s advanced advertising ecosystem for brands, advertisers, and agencies operating in the region’s two largest Arab markets.
Under the partnership, SMC Media will serve as TikTok’s official advertising reseller in Saudi Arabia and Egypt, providing clients with direct access to the platform’s advertising solutions, innovative content formats, and performance-driven marketing tools.
The collaboration combines TikTok’s global technology capabilities with SMC Media’s regional expertise and extensive market presence, creating new opportunities for brands to engage audiences more effectively and deliver stronger marketing outcomes.
Advertisers will gain access to a comprehensive suite of solutions, including sponsored content, short-form video advertising, performance marketing products, and advanced audience targeting and analytics tools designed to improve campaign efficiency and effectiveness.
Mohammed Al Khereiji, Chairman of SMC Group, described the partnership as a strategic step toward shaping the future of digital media and advertising in the region.
He noted that combining SMC Media’s regional experience with TikTok’s innovative digital ecosystem will enable the development of more data-driven and impactful advertising solutions while helping brands connect with audiences more efficiently.
The partnership is also expected to contribute to the continued growth of the digital economy in both Saudi Arabia and Egypt by supporting innovation and expanding investment opportunities across the media and technology sectors.
SMC Media is one of the region’s leading media and advertising companies, with operations spanning key markets including Riyadh, Dubai, and Cairo, and partnerships with major media, sports, and entertainment organizations across the region.
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