North AfricaStartups

Logidoo Bolsters Its Standing in African Logistics and E-Commerce Through Seed Investment Initiative

Logidoo, an emerging powerhouse in the African e-commerce and logistics industry, is thrilled to announce a substantial increase in its seed investment, raising $1,550,000. This round of funding, spearheaded by a group of venture capital firms including Maroc Numeric Fund II (Morocco), 216 Capital (Tunisia), Gullit VC (Ethiopia), Founders Factory Africa (Nigeria), Sunny Side Venture Partners (Egypt/Japan), and Kalys Ventures (Morocco), highlights Logidoo’s distinctive role in reshaping Africa’s logistics framework.

This investment round represents a significant achievement for Logidoo, showcasing investor confidence in its innovative strategy to tackle a pressing issue in Africa: the low level of intra-regional trade compared to areas such as Asia and the EU. With a focus on “Cross-border” logistics, Logidoo transcends the traditional logistics model, actively contributing to the realization of the African Continental Free Trade Area (AFCFTA).

Logidoo distinguishes itself as a “Cross-border end-to-end 5PL” provider, a designation that captures its pioneering strategy and differentiates it in the logistics field. This slogan signifies our dedication to delivering unparalleled, comprehensive cross-border logistics solutions.

Logidoo has shown exceptional market impact and operational success. The company has amassed over 3,000 logistics partners, executed more than 100,000 operations, served upwards of 400 clients, and established its presence in 8 countries across Africa. Achieving positive EBITDA status since January 2023 further demonstrates Logidoo’s financial stability and commercial savvy, setting it apart from other logistics startups that deplete their cash reserves.

In 2023, Logidoo initiated a bold expansion strategy, broadening its franchise network into 5 additional African nations. Supported by the recent funding, this plan is intended to enhance Logidoo’s influence throughout Africa. A crucial aspect of this growth has been the recruitment of seasoned executives, including the appointment of new CFO and COO roles, which strengthens the company’s leadership.

The company’s founder, Tamsir Ousmane Traoré, with his deep logistics expertise, including teaching and serving as the Chairman of the logistics commission within the Senegal Private Sector Association, and boasting a decade of industry experience, alongside Mohamed Alaoui, a specialist in 3PL and courier services with over two decades of experience in Morocco and the surrounding region, exemplifies an ideal Founder-Market Fit, reinforcing confidence in our strategic direction.

Operating from Senegal, Morocco, Ivory Coast, and Tunisia, Logidoo is leading a revolution in the African logistics sector through its extensive digital platform, which spans the full logistics value chain. By integrating stakeholders from both the formal and informal sectors, Logidoo ensures broad market coverage, including transportation and cash management services.

With gratitude towards both its longstanding and recent investors (UM6P Ventures, Haské Ventures, Launch Africa, Rachid Salik), Logidoo is poised to become a pivotal platform for fostering inter-African trade, significantly enhancing the volume of transactions across its logistical networks.

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