Kenzz Launches Kenzz TV, a Video Shopping Feature to Enhance the Online Shopping Experience in Egypt
Kenzz, the e-commerce platform serving the Egyptian market, has introduced a new feature called “Kenzz TV,” aimed at improving and personalizing the online shopping experience for users. This feature, directly integrated into the Kenzz app, delivers engaging video content such as product reviews, unboxing videos, and brand showcases in a TikTok-like format. The goal is to transform the traditional shopping experience into a more interactive and informative journey.
A Better Shopping Experience for Users
With Kenzz TV, users enjoy a shopping experience that combines content consumption with shopping. The videos show products in action, share customer testimonials, and offer expert advice, helping customers make more informed purchasing decisions. This interactive approach bridges the gap between seeing and believing, making the buying process more personal and trustworthy.
Ahmed Atef, CEO of Kenzz, stated, “By integrating content with commerce, we aim to make online shopping more interactive and enjoyable, ultimately enhancing our customers’ lives through seamless digital experiences.”
Showcasing Brands and Their Stories
For vendors, Kenzz TV serves as a dynamic platform to showcase their products and tell their brand stories in a way that traditional e-commerce listings can’t. Vendors can connect directly with consumers through video content, increasing brand visibility and driving engagement. This format allows vendors to effectively communicate the value of their products and stand out in a competitive market.
Atef added, “Vendors appreciate the platform’s ability to amplify their reach and convert interest into sales. Feedback has been positive, with vendors experiencing increased exposure and customer interaction, leading to measurable sales growth.”
Strategic Impact and Industry Alignment
Kenzz TV goes beyond improving the current user experience; it is a strategic move aligned with broader trends in digital consumption and e-commerce. Video content is becoming a preferred medium for consumers, with 91% of people influenced by videos when making purchasing decisions, according to Kenzz research. This shift toward video-driven shopping reflects a growing demand for engaging content that builds trust between consumers and brands.
The Future of Kenzz TV in Egypt
Focusing on integrating technology and entertainment into the shopping experience, Kenzz is poised to expand Kenzz TV by introducing more interactive elements, including live streaming and deeper collaborations with local influencers and brands.
