Kuwaiti educational platform Baims has announced its acquisition of the entire shares of the Egyptian educational platform Orcas, in a strategic move aimed at enhancing its presence in the education sector in the Middle East and North Africa. The deal’s value has not been disclosed, but it is expected to contribute to transforming the education system in the region.
Baims focuses on providing recorded and customized lessons and courses for university students, while Orcas concentrates on delivering private individual lessons for school students. This acquisition forms an integrated platform serving students across all education levels, enabling it to tap into the education market estimated at around 100 billion USD in the region.
Yousef Al-Husseini, CEO of Baims, affirmed that this merger will help redefine the educational landscape in the region. He indicated that the company plans to expand, particularly in the Gulf market, especially in Saudi Arabia. He also mentioned that the company is preparing to launch a product based on artificial intelligence to serve students in the kingdom.
On his part, Hossam Taher, CEO of Orcas, expressed the integrated company’s aspiration to provide a comprehensive product serving all education stages in the Gulf Cooperation Council (GCC) countries. He confirmed that this collaboration will contribute to meeting the needs of university students.
Baims’ future plans include a focus on expanding in the Gulf market, especially with Riyadh becoming a hub for startups. The company also intends to launch a product based on artificial intelligence to serve students in the kingdom, expanding individual teaching services, and broadening collaboration with the kingdom’s universities.
It’s worth noting that Orcas’ leadership team will join the Baims team, with Hossam Taher taking on the role of Director of Strategy, Amira El-Gharib as Director of Operations, Shams Adly responsible for Marketing, and Mohamed Khalef serving as the Technical Director.
What is the Baims platform?
Baims is an educational website that offers recorded courses, lectures, and workshops in various fields, which can be viewed at any time and from anywhere. It also provides free or reasonably priced lectures.
Meaning of the name Baims:
The meaning of the word “Baims” is “Big Aims,” representing significant goals. These goals aspire to educate the Arab community.