Nada Elbarkouky, Co-Founder of InfoTraff, a company specializing in computational vision solutions to support retailers, stated that their participation in Seamless North Africa 2024 was aimed at connecting with new customer segments and emerging companies.
In an exclusive interview with “Entarabi” during the Seamless North Africa 2024 conference and exhibition, held at the Egypt International Exhibition Center in New Cairo from September 2 to 3, Elbarkouky explained that InfoTraff seeks to raise awareness about artificial intelligence technologies in e-commerce services and sales marketing for startups and retail chains.
Elbarkouky highlighted that one of InfoTraff’s primary objectives is to provide information and data to startups to improve their sales levels and effectively utilize available resources to achieve their goals.
She further noted that InfoTraff ’s AI technologies assist businesses and store owners in making informed decisions to boost their activities.
For example, the company leverages existing store cameras and feeds them with specific data to generate reports that help business owners increase sales.
InfoTraff, an Egyptian company, offers tailored computational solutions for retailers using AI and marketing techniques to transform traditional CCTV systems into sources of actionable insights in real-time.
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