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TRAY Signs Strategic Partnership Agreements at Seamless with Cookies N’ Cream and SaudiSoft

Riyadh, Saudi Arabia – October 2024: TRAY, is excited to announce the signing of two significant partnership agreements at the Seamless event, marking a major milestone in its mission to provide comprehensive financial and operational solutions tailored to the F&B industry. These partnerships with SaudiSoft and Cookies N’ Cream highlight TRAY’s commitment to supporting the growth of businesses within the Kingdom of Saudi Arabia.

Cookies N’ Cream Partnership:

In partnership with Cookies N’ Cream, a rapidly growing local dessert brand with over 10 branches across Riyadh, TRAY is set to offer franchise financing through its parent company, Alraedah Finance. This partnership will support Cookies N’ Cream’s expansion goals by providing flexible financial solutions to fuel their growth across the Kingdom.

“Partnering with Cookies N’ Cream is a key step for TRAY. We are not only providing innovative POS solutions, but we are also supporting their growth with flexible financing options,” said Abdulaziz Aldwood, CEO of Alraedah Finance. “This partnership perfectly aligns with our goal of empowering Saudi brands and helping them achieve new levels of success.”

TRAY Signs Strategic Partnership Agreements at Seamless with Cookies N’ Cream and SaudiSoft

SaudiSoft Partnership:

TRAY’s collaboration with SaudiSoft introduces cutting-edge hardware solutions to the F&B sector, integrating SUNMI’s innovative smart mobile terminals into the TRAY platform. These POS systems are specifically designed for businesses seeking to achieve operational excellence, combining advanced hardware, cloud services, and fast payment solutions to enhance both sales and customer experiences.

“Our partnership with SaudiSoft allows us to offer our clients cutting-edge hardware solutions that seamlessly integrate with TRAY’s software,” said Aziz Hekmat, Head of Commercial at TRAY. “This collaboration ensures that our clients receive an all-in-one solution that simplifies daily operations and elevates their business.”

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