Gamal Gaballah Reveals the Secrets of Elma7fza’s Success at Techne Conference
In the era of advanced financial technology, electronic payment solutions are an essential part of the lives of individuals and businesses. Elma7fza leads this industry in Egypt with innovative solutions and advanced technology. During the Techne Conference, we conducted an exclusive interview with Gamal Gaballah, CEO of Elma7fza, to reveal his vision and the company’s future plans.
Integrated Electronic Payment Solutions
Gamal Gaballah began by emphasizing that Elma7fza addresses multiple issues in the electronic payment sector. He said, “There are now more than 70 electronic payment companies in Egypt. When a merchant has two, three, or even four options, they find themselves having to install several payment devices in their shop.” He explained that these companies offer different services, forcing merchants to deal with multiple companies to get all the services they need. He added, “We have connected all these companies in one application, allowing the merchant to access all their services through a single application with the same commission, eliminating the need to work with multiple companies.”
Salary Transfers and Payments via Electronic Wallets
Gaballah also mentioned that the company provides salary transfer services for irregular workers on a daily, weekly, or monthly basis, either through electronic wallets or cards. He explained that the company offers integrated solutions for transferring money even to employees who do not have a card or electronic wallet, as funds can be transferred to an account within the application.
Support for Freelancers and Independent Workers
Gaballah confirmed that Elma7fza targets multiple groups, including freelancers and independent workers. He said, “We provide them with the ability to transfer part of their earnings from sponsored ads through the application to their electronic wallet, making it easier for them to manage their money.”
Growth and Expansion Plans
Regarding challenges and competition, Gaballah said, “We are not content with what we have achieved so far; we aspire to achieve more in the coming years.” He explained that the company invests in developing its own technology, reducing reliance on external developers. He added, “The largest part of our investments will go towards purchasing POS devices, system development, and team development.”
Innovation and Financial Sustainability
Gaballah explained that the company has managed to reduce its financial needs through strategic partnerships, such as its partnership with Tally, which helps reduce costs and accelerate growth. He added, “We aim to transform the company into an investor in the future thanks to increasing profits.”
Marketing Strategy and Growth
Although the company has not invested much in advertising so far, Gaballah confirmed that Elma7fza relies heavily on relationships, referrals, and word-of-mouth marketing. He said, “We now have over 7,200 merchants using our services, and we aim to expand further in the future.”
In conclusion, it can be said that Elma7fza is steadily moving towards achieving its vision of providing comprehensive and easy-to-use electronic payment solutions for merchants and consumers in Egypt. The challenges ahead present an opportunity for further innovation and market expansion.
