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- Snoonu Invests in HASIF Through Startup Factory to Strengthen Qatar’s Startup Ecosystem
- Snoonu has announced an investment in HASIF as part of its Startup Factory initiative, aimed at supporting startups and strengthening Qatar’s innovation ecosystem.
- The investment focuses on expanding Snoonu’s role in developing the local innovation landscape, particularly in fintech and SME business management solutions, supporting broader digital transformation across the business sector.
Snoonu has announced an investment in HASIF, a fintech startup specializing in accounting and financial compliance solutions, as part of its Startup Factory initiative aimed at supporting early-stage founders and strengthening Qatar’s startup ecosystem.
The move reflects Snoonu’s growing transition from a super app operator into an active ecosystem builder and investor, with a focus on fintech, SME infrastructure, and digital business tools.
Strengthening Financial Infrastructure for SMEs
HASIF develops digital solutions designed to simplify accounting, financial reporting, and compliance processes for small and medium-sized enterprises.
The startup operates within a fast-growing segment of fintech infrastructure providers, as businesses across the Gulf increasingly adopt digital financial systems driven by regulatory requirements and broader digital transformation trends.
While financial terms of the deal were not disclosed, the investment signals strong confidence in the demand for localized financial management platforms tailored to Qatar’s expanding SME sector.
Snoonu Expands Beyond Its Core Super App Business
Originally focused on delivery and e-commerce services, Snoonu has been expanding its strategic footprint into startup development and ecosystem support.
Its Startup Factory initiative is designed to support early-stage founders through mentorship, strategic guidance, and access to a broader business network.
The investment in HASIF highlights Snoonu’s evolving role as both an operator and enabler within Qatar’s growing technology ecosystem.
Qatar’s Startup Ecosystem Gains Momentum
The announcement comes amid continued efforts to strengthen entrepreneurship infrastructure in Qatar, led by institutions such as Qatar Science & Technology Park, Qatar Business Incubation Center, and Qatar Fintech Hub, alongside government-backed initiatives supporting AI, fintech, and smart technologies.
Under Qatar National Vision 2030, the country is actively positioning itself as a regional innovation hub by fostering startup growth and attracting technology-driven investments.
Partnerships between established tech companies and emerging startups are expected to play a key role in accelerating digital adoption and building sustainable local tech companies in Qatar.
