Six Key Sessions Feature Prominent Media Figures, Officials, and Influencers
To Discuss the Future of Government Communication

- The session “Innovative Thinking – Reimagining Government Communication” explored factors that enhance trust in government messages and the importance of inspiring the next generation of communication professionals.
- “Decoding the Future: Media, Technology, and Leadership” presented strategic insights on future trends and solutions for government leaders to address global challenges.
- “Talk Shows and Public Opinion” examined ways to develop communication with the public and the impact of talk shows on Arab societies.
- “Public Diplomacy: A Renewed Vision” focused on innovative methods for fostering international cooperation, strengthening partnerships, and addressing shared challenges.
- Boris Johnson engaged in an AI-powered dialogue with Winston Churchill in the session “Timeless Perspectives: Reimagining Churchill’s Vision and the Future of Communication.”
- Jason Miller, former advisor to U.S. President Donald Trump, shared key lessons from Trump’s electoral success in the session “How and Why Election Campaigns Are Changing Globally?”
The Future of Government Communication Forum, one of the key events at the Global Government Summit 2025, held from February 11–13 in Dubai, explored the major challenges faced by governments at both regional and global levels.
The discussions focused on how governments can adapt to rapid political, economic, media, and technological shifts while addressing evolving public trust and expectations.
The two-day forum, featuring six main sessions, brought together leading media and communication experts.
Discussions centered on global best practices in government communication diplomacy, the role of social media tools, the impact of misinformation, and the rise of AI-powered communication strategies.
Experts emphasized the need for innovative solutions to enhance government communication in an era of rapid technological advancements.
Innovative Thinking in Government Communication
The session “Innovative Thinking – Reimagining Government Communication” featured:
- Khadija Hussein, Executive Director of Government Communication at the UAE Government Media Office
- Abdulrahman Mohsen Majrashi, Head of Government Communication and Official Spokesperson at Saudi Arabia’s Ministry of Media
- Mina Al-Oraibi, Editor-in-Chief of The National
- Fu Kok Joo, Head of Government Communication at the Ministry of Digital Development and Information, Singapore
The discussion focused on building sustainable public trust, inspiring the next generation of communication leaders, and integrating politics, technology, and media into effective government messaging.
The session emphasized the importance of transparency, credibility, and long-term impact in government communication strategies.
Decoding the Future: Media, Technology, and Leadership
In the session “Decoding the Future: Media, Technology, and Leadership,” renowned strategist Bob Pearson—former Chief Communications Officer at three Fortune 500 companies and a professor at the University of Texas at Austin—shared his vision on the future of government communication.
Pearson highlighted an advanced storytelling model designed for government leaders, strategies for identifying influential figures shaping public behavior, and how trust is redistributed in modern media landscapes.
He stressed that trust is not eroding but rather evolving in unconventional ways, reshaping the relationship between governments and the public.
Talk Shows and Public Opinion
The session “Talk Shows and Public Opinion” featured leading Arab media figures:
- Amr Adib (Egypt)
- Nishan Der Haroutiounian (Lebanon)
- Abdullah Al-Mudaifer (Saudi Arabia)
Moderated by Emirati journalist Jamal Al-Mulla, the session explored how talk shows influence Arab societies, the evolution of audience engagement, and the role of government communication teams in countering misinformation.
Public Diplomacy: A Renewed Vision
In the session “Public Diplomacy: A Renewed Vision,” Yousef Al Otaiba, UAE Ambassador to the United States, along with leading international public diplomacy practitioners, discussed innovative strategies to foster international cooperation, build partnerships, and address global challenges.
The session also highlighted the emerging role of digital diplomacy, emphasizing how diplomats can leverage digital platforms to engage diverse global audiences, represent their nations effectively, and foster mutual understanding in an increasingly interconnected world.
Timeless Perspectives: AI Dialogue Between Boris Johnson and Winston Churchill
In a groundbreaking AI-powered conversation, former UK Prime Minister Boris Johnson engaged in a thought-provoking dialogue with Winston Churchill.
This unique session revisited Churchill’s leadership principles in light of modern geopolitical tensions, addressing the question: “How can the world prevent a third world war?” Johnson, known for his book The Churchill Factor, drew historical parallels while integrating insights from today’s global landscape.
How and Why Election Campaigns Are Changing Globally?
In the session “How and Why Election Campaigns Are Changing Globally?”, Jason Miller, former senior advisor to U.S. President Donald Trump, provided valuable insights into the strategies behind Trump’s electoral victories.
He shared key lessons for governments and leaders on leveraging digital media, building public trust, and driving audience engagement in innovative and unconventional ways.
The Global Government Summit 2025: A Platform for Global Dialogue
The Global Government Summit 2025 agenda includes 21 global forums, focusing on major global trends and transformations through over 200 interactive sessions.
More than 300 global leaders, including presidents, ministers, experts, and decision-makers, will participate. Additionally, over 30 roundtables and ministerial meetings will take place, with the involvement of more than 400 ministers.
The summit will also release 30 strategic reports in collaboration with international knowledge partners.