TBS Holding Plans to Forge New Partnerships in Africa and Saudi Arabia to Boost E-Commerce

Wael Dowidar, General Manager of the Retail Sector at TBS Holding, a company specializing in the food industry, stated that the company’s total sales through online platforms range between 30-40% of its overall sales.

This was revealed during an exclusive interview with “Entarabi” at the Seamless North Africa 2024 conference and exhibition, held at the Egypt International Exhibition Center in New Cairo from September 2 to 3.

Dweidar noted that TBS Holding’s participation in Seamless 2024 aims to meet with companies, explore new customer segments, and focus on artificial intelligence technologies in e-commerce services amidst the evolving landscape in the Middle East and Africa.

He also mentioned that the company is considering expanding into new markets in Saudi Arabia and Africa through potential partnerships across various sectors.

TBS Holding operates in the food manufacturing sector, managing three factories producing and distributing bread under the “Bread Way” brand and beverages under “Coffee Bery,” supplying both companies and individuals through its website.

The company is currently focusing on supporting digital transformation and e-commerce services to boost its profitability.