Rotana and Quantum Collaborate to Digitize Advertising and Marketing Campaigns on Arab Satellite Channels
In a groundbreaking move, Rotana, a leading media services provider, has signed a strategic partnership with Quantum One, a prominent player in advertising and data technologies, to redefine the data and advertising landscape in Saudi Arabia.
The partnership aims to transform traditional marketing channels into technologically integrated platforms that enable brands to connect with customers in innovative ways.
The agreement outlines the integration of advertising campaigns across multiple channels, leveraging data to enhance efficiency and boost campaign outcomes.
This will also link campaigns to various digital applications, optimizing the reach and impact of marketing efforts.
The partnership is set to empower data analysis, enabling more precise targeting of advertising campaigns across different media channels.
By customizing content based on audience interests, supported by Rotana and Quantum, the partnership will transition traditional marketing channels into automated systems driven by advanced data analytics.
The agreement hinges on a multi-channel strategy, adopted by both Rotana and Quantum, aiming to deliver a specialized experience for target segments.
This approach utilizes advanced data and machine learning technologies to precisely reach the intended audience.
Dr. Waleed Arab Hashem, President of Rotana Advertising Services, stated, “This agreement is a step towards embracing innovation in the media and marketing sectors in Saudi Arabia. It aims to elevate the bar of technological advancement.”
He added that the partnership represents a revolution in outdoor advertising, integrating data and multi-channel campaigns, enabling advertisers to create interactive and dynamic content for audiences.
Omar Malaikah, CEO of Quantum Saudi Arabia, commented that the company is making a significant shift in advertising and marketing services in the Kingdom by launching a specific campaign that links digital content with e-commerce stores and automated offline screens.
