Hala UAE, the Emirati transportation company, has announced its plans to enter the Egyptian market in collaboration with local partner Mwasalat Misr.
Established in 2019 through a partnership between Careem and Dubai’s Roads and Transport Authority, Hala has signed a memorandum of understanding with Mwasalat Misr, a provider of smart transportation and shared mobility solutions.
Hala aims to introduce electronic taxi solutions and leverage advanced technologies to enhance the travel experience for its customers in Egypt, particularly in new cities, including the New Administrative Capital.
Hala, Dubai’s premier e-hailing taxi service, has unveiled its expansion plans into the Egyptian market in partnership with local collaborator Mwasalat Misr.
The formalization of this partnership was marked by the signing of a memorandum of understanding at Hala’s headquarters in Dubai.
Top executives from both companies attended the signing ceremony, including Khaled Nasibah, CEO of Hala, and Yasser Sedky, CEO of Mwasalat Misr.
As part of the agreement, Hala will explore opportunities in Egypt’s New Administrative Capital, a pioneering city project situated east of Cairo and under development since 2015, alongside other cities.
Hala aims to deliver advanced solutions and harness modern technologies to enhance the travel experience for its customers in Egypt.
Khaled Nasibah, CEO of Hala, commented, “This is a moment of pride for all of us at Hala as we venture outside the UAE for the first time, embarking on our ambitious expansion into the Middle East, North Africa, and Turkey (MENAT) region.
We are delighted to partner with an esteemed industry leader like Mwasalat Misr for this pivotal step in our growth journey.
Our experience and reputation in the UAE will enable us to deliver superior transportation solutions in Egypt. We are committed to maintaining the same high standards of excellence and innovation in service in this new market.”
Since its launch in 2019, Hala has played a pivotal role in the transportation revolution in Dubai and Ras Al Khaimah, UAE.
By focusing on reliability and improving customer experience, Hala has significantly transformed how residents and visitors use e-hailing taxi services in their daily lives.
In the first quarter of 2024, Hala witnessed a 20% increase in new user sign-ups compared to the same period last year.
To enhance customer experience, Hala collaborates with key partners to introduce innovations that improve daily life, including digital screens inside vehicles.
Ensuring continuous technical support, learning, and development for captains, Hala has trained over 2,577 captains since January 2024.
With its reputation for comfort, efficiency, and meeting customer needs, Hala aims to replicate and build upon its success in the UAE.
Yasser Sedky, CEO of Mwasalat Misr, remarked, “Partnering with Hala is a moment of pride for us, leveraging our deep experience in public transportation in Egypt to launch innovative taxi services.
This initiative combines e-hailing and street-hail taxi services, building on our proven track record in smart transportation solutions designed for Egyptian travelers.
We are prepared to redefine mobility standards and look forward to transforming Egypt’s transportation sector in collaboration with Hala.”
Recognizing the importance of collaboration, Hala will closely collaborate with government and private entities in Egypt to ensure meeting the unique transportation needs of Cairo’s users.
