Mishattel Al-Bustan has announced the acquisition of a 10% stake in Nabatati, the specialized e-platform for selling ornamental plants, houseplants, and gifting solutions.
However, neither party disclosed the financial details of the deal.
According to Mishattel Al-Bustan, founded in 1983, the acquisition aligns with its strategy to expand into the indoor and outdoor ornamental plants market.
The company views this acquisition as a form of leveraging technology to reach end-users, as expressed by its representatives.
Established in 2018, Nabatati provides its services through its online store in central, eastern, and western regions, with plans for further expansion into new areas alongside catering to both private and government sectors.
Nabatati also highlights the growing demand for its gifting services, which have recently constituted a significant portion of its customer orders.
This trend is expected to facilitate the company’s entry into new markets, contributing to increased growth opportunities and reaching new segments of users.
