ValU, the leading financial technology platform in the Middle East and North Africa, has announced a new collaboration agreement with Ship Blu and PayTabs Egypt, aimed at creating a significant shift in payment solutions for e-commerce purchases in Egypt. This partnership will enable customers to pay for their purchases delivered by Ship Blu using their ValU account balance through the myBlu app, even if the online store is outside ValU’s network of merchants. PayTabs Egypt will provide secure payment processing technology, enabling the cash-on-delivery (PoD) feature through the app.
This partnership seeks to support e-commerce platforms’ merchants and customers by offering innovative digital payment solutions that contribute to the transition towards a cashless society. Through this agreement, ValU customers will be able to use their balance to pay for their purchases via the myBlu app, simplifying the payment process. Currently, the app supports multiple payment methods, including credit cards, debit cards, e-wallets, QR codes, and financing options provided by ValU.
Officials’ Comments on the Partnership
Moutaz Lotfi, Head of Business Development and Partnerships at ValU, commented, “Signing the collaboration agreement with Ship Blu and PayTabs Egypt is a significant step in ValU’s strategy to provide flexible financial solutions to customers. This partnership will enhance ValU’s ability to bridge the gap between traditional cash payment methods and digital payments, offering a seamless and efficient financial experience for all customers by enabling them to pay in installments upon receiving their orders through Ship Blu.” Lotfi also pointed out that ValU is committed to ongoing innovation and supporting the digital economy by signing similar strategic partnerships to drive the transition towards a cashless society.
In the same context, Ali Nasser, co-founder and CEO of Ship Blu, stated that this partnership reflects the rapid shift from “cash-on-delivery” (CoD) to “payment-on-delivery” (PoD), a transition in line with the Egyptian economy’s shift towards a digital economy. Nasser added that Ship Blu is leading this transformation through the myBlu app, which offers integrated payment solutions to enhance customers’ shopping experience and improve e-commerce processes. He highlighted that the infrastructure developed by Ship Blu empowers merchants and businesses to expand their customer base by providing multiple payment solutions.
Haitham Morsi, Regional Director of Commercial Transactions at PayTabs Egypt, expressed his pleasure in strengthening ties with ValU to offer a flexible and easy-to-use payment gateway for Ship Blu customers. Morsi emphasized that this collaboration will enable customers to benefit from ValU’s innovative financial solutions, supporting the digital transformation and increasing reliance on modern financial technologies in the Egyptian market.
The Importance of the Partnership and its Role in Advancing Digital Transformation
This partnership comes at a time when the need for advanced payment solutions is increasing to support the transition to a digital, cashless society. Through this collaboration, Ship Blu offers e-commerce merchants who do not have their own digital payment platforms a comprehensive digital payment solution. The myBlu app allows customers to choose their preferred payment method, whether using credit cards, debit cards, e-wallets, or ValU financing options, enhancing the digital shopping experience and supporting the transition to a cashless economy.
About ValU
ValU is one of the leading financial technology platforms in the Middle East and North Africa, offering a wide range of innovative financial solutions for individuals and businesses. Among its services, ValU offers “Buy Now, Pay Later” (BNPL) services through its platform “U”, providing customers with flexible installment plans of up to 60 months for purchasing home appliances, electronics, furniture, home finishing, solar energy solutions, travel, fashion, education, healthcare, and more. The company also offers investment services, cash loans, and savings programs through its unique products such as “AZ Valu”, “EFG Hermes ONE”, and “Shaqlabaz”, in addition to high-value product financing programs like “Ulter” and “Flip”.
ValU continues to innovate by recently launching its exclusive Titanium Credit Card for its customers and a prepaid card in partnership with Visa. ValU is recognized for receiving global awards in financial technology within the Middle East and North Africa region, thanks to its progressive approach and a team of experts dedicated to designing innovative financial solutions that meet customer needs.
