In a significant announcement today, Valu, a leading company in financial technology services in the Middle East and North Africa, revealed a crucial step in the realm of e-commerce and digital payments. The company disclosed the signing of a strategic partnership agreement with Noon Payments, the digital payment platform affiliated with the renowned noon.com gateway.
This partnership aims to provide convenient payment plans for customers, thereby enhancing companies’ ability to achieve growth by integrating Valu’s innovative financial solutions with the exceptional services offered by Noon Payments.
The collaboration seeks to improve the shopping experience for both customers and partners by offering various digital payment methods and flexible installment plans. Anticipated outcomes include attracting new customer segments and encouraging existing customers to utilize the flexible payment services provided by Valu.
Commenting on the partnership, Bassel Al Toukhi, Chief Operating Officer at Valu, expressed his delight in signing this agreement. He emphasized that it will provide flexible payment options for customers across the Middle East and North Africa, facilitating shopping processes and financial management.
Mustafa Maher, Regional Manager at Noon Payments Egypt, also expressed his pleasure in signing this agreement, highlighting the importance of providing innovative payment services in Egypt and their role in boosting the national economy.
Noon Payments’ platform is known for its user-friendly interface, making it ideal for meeting the needs of companies and individuals, and streamlining purchase and payment processes. The platform strives to offer a wide range of payment options to its merchant partners through previous partnerships with major companies in the region such as Americana Group and Emaar Properties.
Through this partnership, both Valu and Noon Payments reinforce their commitment to providing innovative and flexible financial services, contributing to the growth of the digital economy in the region and enhancing the user experience in the world of e-commerce.
