Success and Sustainability: The Rise of Etadweer in the Field of Electronic Waste Recycling in Egypt

“Etadweer,” a leading company in electronic waste recycling, began its inspiring journey in 2017 with a modest capital of 1.5 million Egyptian pounds. Under the management of founder and CEO Sherif Dubos, the company successfully increased its capital to 5 million Egyptian pounds, with a team of 10 people, including employees and programmers.

In an exclusive interview with “You Are Arab,” Dubos explained how the idea was born after attending a green economy event in 2016, which was organized with support from the Egyptian Ministry of Environment and in partnership with international developmental institutions. He detailed how the “Etadweer” app, a product of this idea, achieved great success, exceeding 200,000 downloads on Google Play and iPhone platforms.

Dubos mentioned that his company collects 30 to 40 tons of electronic waste annually, including mobile phones, laptops, and computers, in collaboration with prominent technology companies like “Raya” Holding. He emphasized the importance of the app, which allows users to locate their electronic waste and direct them to the nearest collection point in exchange for coupons or the value of the device they wish to recycle.

Environmental safety and sustainability are the foundations of the recycling process at “Etadweer,” where it is carried out through safe methods including shredding and separating device components, and then reintegrating the separated materials into the industry. This supports environmental conservation and reduces pollution.

The next step for “Etadweer” is a significant project with a major French company, “Corodon,” supported by the European Bank for Reconstruction and Development. This initiative involves creating a factory in the Suez Canal Economic Zone with funding estimated at 5 million euros and support from the United Nations Industrial Development Organization. The factory aims to recycle electronic products like mobile phones and re-market them at reduced prices with a warranty, contributing to technological and digital empowerment for needy groups.

Through these endeavors, “Etadweer” hopes to effectively contribute to Egypt’s circular economy and sustainable development, providing innovative solutions to the challenges of pollution and electronic waste.