Meta has started rolling out its Meta AI assistant inside Threads direct messages, allowing users to have private conversations with the AI chatbot without leaving the app.
The update expands Meta AI’s presence on Threads after users in selected markets were previously able to interact with the assistant only through public posts and replies, in a similar way to Grok on X.
Chat With Meta AI Inside Threads DMs
Threads users can now start private conversations with Meta AI through direct messages and ask questions, request information, or receive recommendations on different topics.
The integration offers a more private and convenient experience compared with interacting with the AI assistant through public posts.
Share Threads Posts, Images, and Videos With Meta AI
The new feature allows users to share different types of content directly with Meta AI inside private conversations, including:
- Threads posts
- Images
- Videos
- Links
After sharing content, users can ask follow-up questions, request further explanations, or explore related topics in greater detail.
This makes it easier to analyze and discuss content without switching to another app or AI platform.
Meta Expands Its AI Assistant Across Its Platforms
Meta AI is already available inside direct messages on several other Meta-owned platforms, including Facebook, Instagram, and WhatsApp.
By adding the assistant to Threads, Meta is creating a more consistent AI experience across its ecosystem and encouraging users to rely on Meta AI for information, answers, and recommendations.
Meta Competes With ChatGPT and Google Gemini
The integration reflects Meta’s efforts to keep users within its digital ecosystem instead of directing them toward third-party AI assistants such as OpenAI’s ChatGPT or Google Gemini.
As competition in the AI market continues to grow, major technology companies are increasingly embedding AI assistants directly into the apps and platforms people already use.
Global Rollout of Meta AI on Threads
Meta said the ability to chat with Meta AI inside Threads direct messages will begin rolling out globally.
The feature may not appear for every account at the same time, as Meta typically introduces updates gradually before making them widely available.
Meta AI Is Still Being Tested in Public Threads Feeds
Meta is also continuing to test Meta AI inside public Threads feeds in a limited number of global markets.
The company is reviewing user feedback before deciding whether to expand the feature more broadly.
How to Reduce Meta AI Content on Threads
Users who want to see fewer Meta AI posts or replies in their public feed can use several available controls, including:
- Muting the @meta.ai account
- Selecting “Not interested” on Meta AI posts
- Hiding Meta AI replies that appear under their posts
These options give users greater control over how often AI-generated content appears in their Threads experience.
Threads Strengthens Its Competition With X
By integrating Meta AI more deeply into Threads, Meta is positioning the platform as more than a place for text-based posts and public conversations.
The company wants Threads to become a platform where users can discover information, receive recommendations, discuss content, and interact with an AI assistant without leaving the app.
The move also strengthens Threads’ position as a competitor to X, as social media platforms increasingly use artificial intelligence to improve engagement and keep users active for longer periods.
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