Yamm, the Saudi-based platform simplifying returns, refunds, and exchanges for e-commerce merchants, has closed a seed funding round co-led by Vision Ventures and Arzan Venture Capital, with participation from 2Pi Ventures, Plus VC, F6 Ventures, and strategic angel investors. The round follows Yamm’s pre-seed raise in October 2024.
Founded in late 2023 by Sultan Alsubhi, Mohammed Alshalati, and Hamadah Alkhaldi, Yamm enables customers to initiate returns and receive instant refunds or exchanges within seconds, while providing merchants with analytics, logistics integrations, and flexible settlement tools. Across the region, many merchants still rely on manual post-purchase processes, and customers often wait weeks to receive refunds, pain points that Yamm fully automates through a seamless, end-to-end platform.
Since launch, Yamm has processed hundreds of thousands of refunds, delivering triple-digit growth while enabling merchants to issue refunds in under 30 seconds. Yamm’s streamlined refund and exchange experience increases same-day repurchases, improves customer return rates, and reduces operational overhead for merchants. The platform integrates end-to-end with the local and global commerce stack, giving merchants instant access to leading e-commerce platforms, logistics providers, and banks, allowing them to onboard in minutes without disrupting existing workflows.
Kais Al Essa, the Founding Partner and CEO of Vision Ventures, said: “Through our experience and portfolio companies, we can identify underserved opportunities in the market. One of these is post-purchase experience automation and optimization, which is what Yamm addresses. We believe returns and refunds are the most painful and overlooked part of the eCommerce journey in the region. We are excited to lead this funding round and partner with the amazing team behind Yamm as they scale a category-defining platform in Saudi Arabia and beyond.”
Hasan Zainal, the Founder and Managing Partner at Arzan Venture Capital, noted: “Yamm stands out to us because it combines sharp execution with a problem that has become impossible to ignore in Saudi Arabia. The complexity around returns and refunds is growing faster than the tools available to manage it, and Yamm is among the first to build a scalable solution in a market with very limited credible competition. We’re excited to support the team as they set the standard for this category in MENA.”
