Startups

Efreshli Closes Seed Funding Round Led by Algebra Ventures and Plans Expansion into UAE and Saudi Arabia

Egyptian platform Efreshli has successfully closed a Seed funding round led by Algebra Ventures, with additional participation from 500 Global, Dar Ventures, and individual investors. The funding amount has not been disclosed.

Dina Haddad, a former executive at Google, has joined the company as a co-founder and Chief Product Officer, working alongside Heba El-Gabaly, who brings over 15 years of experience in consumer technology. Haddad will focus on leveraging technology to scale Efreshli’s platform and improve designer productivity, with plans to integrate artificial intelligence for enhanced user personalization and streamlined workflows.

Efreshli offers an innovative interior design platform that combines e-commerce with personalized design services. This allows customers to explore design solutions at affordable prices without the need to visit traditional showrooms. The platform also features Efreshli Pro, a service that provides professional designers access to a curated catalog of selected products.

The new funding will enhance Efreshli’s technical infrastructure and expand into the UAE and Saudi markets. The company recently opened its first showroom in Arkan Plaza, Sheikh Zayed.

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