4Partners Secures $3.6 Million to Boost UAE Dropshipping Market and Expand Regional E-Commerce Solutions
Dubai-based dropshipping service, 4Partners, has successfully secured $3.6 million in a recent funding round from undisclosed investors, marking a significant step in its regional growth and expansion plans. Originally founded in Russia in 2017, 4Partners relocated its headquarters to Dubai in 2023 and is now targeting the fast-growing $50 billion MENA e-commerce market.
4Partners provides businesses with a comprehensive platform that simplifies the process of launching and scaling online stores. Its end-to-end solution addresses common challenges faced by e-commerce entrepreneurs, such as inventory management, order fulfilment, and logistics. By leveraging its global network of warehouses in key regions including MENA, Europe, Asia, and the USA, 4Partners enables businesses to offer a wide range of products without upfront bulk purchasing.
One of the key benefits of 4Partners is its automated logistics and cloud-based IT infrastructure, which eliminates the need for coding and maintenance. The platform empowers businesses to focus on sales and marketing while controlling profit margins independently. Additionally, the company offers a CMS solution, allowing online stores to manage their operations efficiently.
With over 7 million branded products from 753 suppliers worldwide, 4Partners facilitates cross-border shipping, making it easier for businesses to serve customers globally. The MENA region’s e-commerce market is expected to reach $50 billion by 2025, with the dropshipping segment projected to grow at a compound annual growth rate (CAGR) of 17.9% from 2024 to 2030, driven by increasing demand for diverse and accessible products.
Aleksandr Betra, Chief Marketing Officer at 4Partners, expressed excitement about the company’s launch in the UAE, stating, “Our service simplifies logistics and inventory management, allowing businesses to focus on growth and selling their products. We aim to provide a seamless e-commerce experience that helps businesses thrive in a competitive market.”
In addition to its core services, 4Partners offers integration with Shopify, enabling businesses to capitalize on the growing mobile commerce trend. With mobile devices driving nearly 80% of retail website traffic globally, 4Partners is well-positioned to help businesses succeed in an increasingly mobile-first e-commerce landscape.
By providing access to millions of in-demand products, automated logistics, and a cloud-based IT system, 4Partners aims to revolutionize the e-commerce industry, particularly for small and medium-sized businesses looking to expand their online presence.
