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Sellou, a Bahrain-based startup, has closed a Seed funding round to support its growth in the social commerce space.
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The platform enables interactive buying and selling through short-form videos, integrated with apps like WhatsApp and Instagram.
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The company stated that its funding round was valued at $3 million.
Bahraini startup Sellou, specializing in social commerce, has officially closed its Seed funding round, marking a significant step in its regional growth strategy.
Sellou offers an innovative platform where sellers can showcase their products through short videos, while buyers can shop directly through these videos, creating an engaging and visual shopping experience.
The company plans to use the funding to enhance its technology and expand its operations across the Middle East and North Africa, with a focus on simplifying social selling through integrations with messaging and social platforms like WhatsApp and Instagram.
Founded in 2020 by entrepreneur Salman Al Khalifa, Sellou aims to redefine the e-commerce landscape by combining video content with interactive tools that connect sellers and buyers seamlessly.
The company stated that its funding round was valued at $3 million.
