Collaboration Between Exits MENA and Google to Launch ‘NAQLA’ Program
Exits MENA, a company specializing in consulting and structuring for startups and SMEs in the Middle East and North Africa (MENA) region, has announced a partnership with Google to launch the innovative investment readiness program “NAQLA.” This program aims to support entrepreneurs and startups in the region, accelerating their growth to achieve global ambitions. The collaboration also involves regional and international content partners to further enhance the program.
Goals of the “NAQLA” Program
The “NAQLA” program focuses on preparing startups and SMEs to attract investment by enhancing their online brand presence, a crucial factor in company financial valuations and achieving investment readiness. The program offers a comprehensive online training course in Arabic, aimed at equipping companies with the knowledge and skills to build strong and sustainable businesses capable of competing globally.
Structure of the Training Program
The program consists of nine core training modules, specifically focusing on building brand value online and strengthening the companies’ digital presence. Upon completing the course, eligible companies will have the opportunity to join in-person consulting workshops centered on digital strategy. The program is now available online across the MENA region, and can be accessed via naqla.exits.me.
Partnership with Google and EYouth
Google contributes to the program by offering free content, an additional benefit for the participating companies and entrepreneurs. Exits MENA is also partnering with EYouth, a leading educational technology company in the MENA region, which helps deliver capacity-building programs to youth and entrepreneurs.
Program Vision and Impact
The co-founders of Exits MENA, Ahella El Saban, Ayman El Tanbouli, and Mohamed Abu El Naga Negaty, stated that the goal of the program is to equip companies with the skills required for comprehensive investment readiness. They emphasized that brand strength plays a crucial role in attracting investors who seek companies with healthy growth, sustainable demand, and strong brand value.
Mustafa Abdel Latif, co-founder and CEO of EYouth, added that the program represents a valuable addition for entrepreneurs in the region, enabling them to present more strategic and attractive proposals to potential investors. He also highlighted the significance of investment readiness programs in bridging funding gaps that startups often face.
The Future of Investment in the Region
Reports indicate that $247 million was raised through 67 deals in March 2023, with $1.1 billion raised in the first quarter of the year, reflecting a 17% increase compared to the previous quarter. With the continued support of investment readiness programs, the region is expected to experience sustained growth in funding and entrepreneurial activity.
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