B.TECH Highlights the Role of Artificial Intelligence at Seamless North Africa
During a panel discussion on the sidelines of Seamless North Africa, Dr. Mahmoud Khattab stated:
- “Artificial intelligence has arrived at the right time to help us make faster, more accurate, and effective decisions.”
- “We have created a technological ecosystem at B.TECH to develop the systems we need to carry out our operations efficiently.”
Cairo, September 2, 2024: Dr. Mahmoud Khattab, Chairman and CEO of B.TECH, a leading company in the field of electronic and home appliances retail and consumer financing services in Egypt, emphasized the importance of artificial intelligence in driving growth in the e-commerce and retail sector in the region.
This came during today’s panel discussion on e-commerce on the sidelines of the Seamless North Africa exhibition, titled “Harnessing the Full Potential of Artificial Intelligence to Support the Growth of E-commerce and Retail: Delivering the Next Generation Shopping Experience to North Africa.”
The panel discussion was attended by Omar El Sahy, General Manager of Amazon Egypt, and was moderated by Sally Al-Akkad, President of Abjjad. The session focused on ways to rely on the integrated capabilities of artificial intelligence to drive growth in the e-commerce and retail sector and how to shape an advanced shopping experience in the region.
Khattab stated: “We are living in an era that requires us to leverage all forms of intelligence, and artificial intelligence has arrived at the right time to help us make faster, more accurate, and effective decisions.”
He added that B.TECH considers artificial intelligence to be an essential part of its strategy, as the company aims to use it to improve the efficiency of its operations and better meet its customers’ needs in a more effective manner.
He continued: “We have started to build our own technology after realizing that relying on shared solutions used globally may not meet our needs to satisfy what our customers demand. Therefore, we have created an internal technological ecosystem, b_labs, which includes a top-tier team to develop the systems we need to carry out our operations efficiently.”
Dr. Khattab pointed out that having a solid background and working on it with a distinguished team has helped the company keep up with technological advancements and business development.
In conclusion, Khattab emphasized the importance of using artificial intelligence strategically, saying: “An artificial intelligence strategy is part of the overall strategy of any company. There are many applications for artificial intelligence, and it is essential to use what suits the company’s needs according to a specific timeline, avoiding the rush to implement everything at once to prevent obstacles that companies, especially startups, may face.”
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