PaySky unveils a fresh look for its brand and aims for expansion into new markets

PaySky, a leading fintech and electronic payment solutions company, announced its integrated plans to revamp its brand and expand its services in 2024.

The company seeks accelerated growth by enhancing its presence in key markets through a systematic rebranding strategy.

Additionally, PaySky plans to expand its “Yalla Super App” application to Pakistan and Saudi Arabia in the first quarter of 2024, following its launch in the United Arab Emirates last year. This reflects the company’s commitment to activating national strategies to enhance financial inclusion mechanisms and provide digital payment solutions for everyone, everywhere, for a more convenient life.

In this context, Dr. Waleed Sadek, Founder and CEO of PaySky, outlined his vision, stating: “At PaySky, we are dedicated to providing financial services for everyone, aiming to enhance economic prosperity and social welfare. We are now in a new phase for our company, working diligently to implement a systematic strategy for 2024 to make a quantum leap in the fintech sector in the region.

Therefore, we are intensifying our efforts within the group to develop a meticulous internal development plan, by doubling the workforce and enhancing a culture of innovation, and providing comprehensive support for participation and excellence in this dynamic sector.

We are keen to intensify our efforts to strengthen our strong presence in key markets and expand our service scope, including the Middle East, Africa, and Asia. Therefore, we always strive to lead as an influential company in shaping the future of fintech.”

In a related context, Sadek announced investment plans totaling EGP 3 billion over the next three years. The company intends to expand its portfolio by offering the largest number of diverse financial services, including consumer financing tools, savings options, and digital investment opportunities through the “Yalla Super App” application.

It is worth noting that PaySky has made a quantum leap in the fintech industry, developing a wide range of digital financial service solutions for central banks, financial institutions, companies, and individuals in 18 countries across the Middle East, Africa, and Asia. PaySky has also been selected by 10 central banks to build the infrastructure for national payments and their operating systems.

This success has empowered the company to expand into many markets ready for digital transformation and financial inclusion, which have a significant impact on the economies of countries and the lives of individuals.

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