Exclusive Interview with Esaal: Leading Digital Transformation in the Retail Sector

In a meeting with Esaal at the Sharjah Entrepreneurship Festival, Ziad shared information about Esaal, which stands out as a pioneering entity driving businesses towards a digital future. With its roots embedded in the vibrant cities of Abu Dhabi and Dubai, Esaal is at the forefront of transforming business operations into the digital realm, specializing in post-sale services and data analytics. This innovative approach not only enhances interactions with customers but also provides merchants with unprecedented insights into their sales.

Transforming Post-Sale Services to Enhance Customer Engagement

Esaal’s journey begins at the point of sale. Unlike traditional systems, Esaal steps forward to digitize receipt data and send it to customers in an efficient and sophisticated manner, redefining the traditional shopping experience. This transformation not only makes the post-purchase process smoother but also aligns with global efforts toward sustainability by reducing paper use.

Delivering Detailed Insights with Analytics

Esaal goes beyond digital receipts by offering deep analytics to merchants at the item level. This feature enables businesses to gain a deeper understanding of customer preferences, improve inventory management, and tailor their products and services to better meet customer requirements. These detailed analytics are of significant value in the fast-paced retail environment, helping merchants stay competitive and responsive to market trends.

A Business Model Designed for Retail Evolution

Esaal operates according to a B2P (Business to Platform) business model, where it markets its add-on software to a wide range of businesses and services aimed at retail, including restaurants, clothing stores, and various points of sale. It has already become an essential part in more than 50 institutions in Abu Dhabi and Dubai and ambitiously seeks to expand its reach. By targeting entire commercial areas, such as malls, Esaal aims to comprehensively transform the retail sector through digital innovation.

Despite its significant commercial success, Esaal is still in the initial funding stage, financing its operations with its resources and looking to the future with consideration.