نورهان فؤاد
Blnk, an Egyptian fintech company focused on fast point-of-sale financing, has raised $37 million to support the expansion of its consumer finance operations in Egypt.
The funding includes $12.5 million in equity financing and $24.6 million in local debt facilities. The company plans to use the new capital to expand its financing solutions, offer more flexible loan sizes, and reach a wider base of customers, particularly women, unbanked individuals, and underserved segments with limited access to traditional banking services.
Algebra Ventures Leads Blnk’s Series A Round
The Series A equity round was led by Algebra Ventures, with participation from SANAD Fund for MSME, Endeavor Catalyst, and Emirates International Investment Company, an Abu Dhabi-based investment firm that had previously backed Blnk’s seed round.
The debt facilities were secured through several leading local banks and non-bank financial institutions, including Suez Canal Bank, Al Baraka Bank, the National Bank of Egypt, Corplease, Globalcorp, BM Lease, and others.
Fast Financing at the Point of Sale
Blnk has developed a customer acquisition model powered by proprietary algorithms that enable fast credit assessment and loan issuance at the point of sale.
With minimal documentation, consumers can access financing in as little as three minutes, with repayment plans ranging from 6 to 36 months. The financing can be used to purchase a wide range of products and services that may have previously been out of reach for many customers.
Blnk’s financing solutions are available across more than 3,000 stores within its merchant network, covering sectors such as electronics, home appliances, automotive services, furniture, and other consumer categories.
Blnk’s Plans After the New Funding
Following the new funding, Blnk aims to expand its technology capabilities, launch new products, explore geographic expansion opportunities, and roll out its own credit card program.
The planned credit card program will allow customers to use their credit limits outside Blnk’s merchant network, giving them more flexibility in how they access and use financing.
AI-Powered Credit Risk Assessment
Blnk uses a data-driven approach to financial risk assessment, replacing static traditional indicators with dynamic, data-based risk maps.
The company’s proprietary AI system analyzes highly localized variables to identify patterns that support faster and more accurate credit decisions.
Blnk also uses machine learning models to generate real-time predictions of the probability of default, enabling instant credit decisions and risk-based pricing.
Egypt’s Consumer Finance Market Continues to Grow
Egypt’s consumer finance market has been growing rapidly, reaching EGP 96.3 billion, or around $2 billion, in 2025, with annual growth of 57.1%, according to Egypt’s Financial Regulatory Authority.
This growth reflects strong demand for credit in the Egyptian market. However, structural gaps remain. Fewer than 5% of adults have access to formal credit, while only 3.9% of women use credit cards or online lending tools.
These figures highlight a clear gap between account ownership and actual access to credit, especially among women and underserved financial segments.
Blnk Surpasses One Million Customers and Reaches Profitability
Since raising its seed round in November 2022, Blnk has recorded strong growth. The company has onboarded more than one million customers and built a loan portfolio exceeding EGP 1 billion.
According to the company, 75% of its users were previously unbanked or underbanked, while women represent more than 35% of its customer base.
Blnk also reached profitability in 2025, driven by a 173% year-on-year increase in revenue.
Statements from Blnk and Investors
Amr Sultan, CEO and Co-founder of Blnk, said:
We are proud to receive the support of a group of leading investors from the region and beyond in this funding round. Their continued confidence in our mission is a strong validation of what we are building at Blnk. This new funding gives us the ability to strengthen our profitability by scaling our business, diversifying our products, and doubling down on our commitment to expanding access to financial services for millions of consumers in Egypt and beyond.
Karim Hussein, managing partner at Algebra Ventures, said:
Blnk’s ability to serve financially excluded segments, particularly unbanked and underbanked customers, while maintaining disciplined credit management, makes it a leading player in Egypt’s consumer finance sector. We are excited to support the company as it expands into new sectors and beyond.
Sandra Roelofs, chairperson of the SANAD Fund for MSME, said:
Blnk is redefining financial inclusion in emerging markets. Its ability to combine instant point-of-sale lending with advanced risk assessment technologies has created an entirely new credit path for millions of underserved consumers. What impressed us most is its execution; the team has attracted more than one million customers, achieved profitability, and developed risk prediction capabilities that are among the best in the sector and materially outperform traditional models. We believe Blnk is uniquely positioned to bridge Egypt’s credit access gap, especially among women and the unbanked, and set a new standard for digital finance in the region.
Blnk Strengthens Access to Digital Finance
The new funding marks an important step in Blnk’s expansion within Egypt’s consumer finance sector, especially as the gap between rising credit demand and limited access to formal financing remains significant.
Through its fast point-of-sale financing model and AI-powered credit assessment, Blnk aims to broaden access to digital financial services and help more consumers obtain easier, faster, and more flexible financing solutions.
Read the article in
