- Phaze Ventures has announced its participation in a $7.5 million funding round for eMushrif, an Omani company specializing in AI and IoT-powered school management solutions.
- The round was led by Jasoor Ventures and joined by Annex Investment, Ithca Group, IDO Investment, along with several prominent individual investors.
- eMushrif plans to expand its operations across the Gulf region and enhance its platforms through an integrated suite of solutions aimed at modernizing school transportation and improving operational efficiency.
Phaze Ventures has participated in a $7.5 million funding round for eMushrif, an Omani company specialized in IoT-based school management, led by Jasoor Ventures and joined by Annex Investment, Ithca Group, IDO Investment, along with several prominent individual investors.
The funding round aims to support eMushrif’s regional expansion across the Gulf, with a particular focus on Saudi Arabia, Kuwait, and the UAE, while also enhancing its investment capacity to develop products and strengthen operational capabilities within Oman and Kuwait.
eMushrif currently operates a smart school transportation platform that makes operations safer, more efficient, and measurable, by integrating artificial intelligence, IoT, and real-time data, providing visibility and control for all stakeholders.
The company currently serves over 120,000 students in public and private schools in Oman and Kuwait, in collaboration with government authorities and private sector operators.
Abdullah Al Shuksi, Co-founder and CEO of Phaze Ventures, said:
“This investment reflects our continued confidence in eMushrif’s leadership in a highly specialized and vital sector”.
He add:
“The team has demonstrated consistent execution across the region, and we believe the company is well-positioned to continue expanding and developing its offerings.”
Adnan Al Shaeili, CEO of eMushrif, added:
“School transportation and its associated safety technologies represent a multi-billion-dollar global market, driven by increasing focus on student safety, regulatory compliance, and digital transformation”.
He add:
“Our expansion into Saudi Arabia and the UAE positions us to capture a significant market share while delivering tangible impact to students, schools, and families.”
