- Amar announces closing a Seed funding round exceeding $4 million to simplify and automate the leasing and asset-finance sector
- The round included participation from Aqar App, RZM Investment, Al Majdiah, Blom Invest, and a number of angel investors
- The investment will support Amar in automating AI-powered leasing and asset-finance services
Aamar, a PropTech platform specializing in managing and automating rental operations, announced the closing of its Seed investment round, exceeding $4 million, with participation from Aqar App, Razm Investment, Al Majdiah Investment, Blom Invest, in addition to several angel investors.
Aamar is simplifying and automating the rental journey end-to-end, making the process faster and clearer for both parties, while meeting the needs of individuals and businesses through a digital experience that reduces manual work and improves the efficiency of rental operations.
Aamar enhances the landlord-tenant journey by leveraging the latest AI technologies and integrating with real estate platforms and relevant regulatory entities, helping to ease the burden of communication and daily operational coordination, while delivering a smoother and more transparent experience, improving service quality, and strengthening reliability.
Aamar has successfully served more than 10,000 customers through its platform and facilitated units with a total rental value exceeding SAR 150 million.
Aamar added that it began operations in Riyadh and is preparing to expand geographically beyond Riyadh to other regions across the Kingdom, in collaboration with investors in this round, while broadening product offerings and developing additional Prop-Tech solutions that support rental operations, improve operational efficiency, and enhance the user experience.
Faisal Alarfaj, Co-Founder and CEO of Aamar, said:
“The rental market in the Kingdom is experiencing growth and rapid acceleration, and with it comes an increasing need for digital solutions that raise operational efficiency and improve the quality of the experience. This round gives us strong momentum to continue developing our platform, expand, and capture the major opportunities ahead in the sector.”
Ibrahim AshShohail, CEO of Aqar App, commented:
“Aamar addresses a real challenge in the rental market—the fragmented processes and heavy manual coordination between parties. Aamar’s offering in terms of automation and journey orchestration makes the process clearer and more reliable for both landlords and tenants, and we see it as a valuable addition to the market.”
Aamar was founded in late 2023 by Faisal Alarfaj, Abdulaziz Alyabis, and Yousef Qanaq, and the company continues to develop its platform to deliver a faster, clearer, and more efficient rental experience.











