- UAE-Based Bundle Raises $5.5 Million Pre-Seed Round to Launch Global Web3 Rewards Platform
Funding round led by Ethereal Ventures and Further will support the startup’s expansion across Asia and accelerate its blockchain-powered rewards ecosystem.
UAE-based Bundle, a Web3 rewards startup, has emerged from stealth after raising $5.5 million in a pre-seed funding round to launch what it describes as the world’s first shared rewards platform, aiming to redefine customer acquisition and loyalty through blockchain technology.
The funding round was co-led by Ethereal Ventures, founded by Ethereum co-founder Joe Lubin, and Further Ventures, with participation from Nascent, GSR, Scenius Capital, Anchorage Digital, and Nuwa Capital.
Founded by Bader Al Qallouti and Mustapha Ouanes, Bundle has developed a blockchain-powered platform that enables brands to pool their customer incentive budgets into shared rewards funds. The model allows businesses to offer significantly larger prizes while reducing customer acquisition costs and improving marketing efficiency.
The platform is designed to help small and medium-sized businesses compete with larger brands by providing access to high-value rewards programs without increasing marketing spend.
How Bundle Works
Bundle transforms everyday customer actions—such as making a purchase, referring a friend, or completing other qualifying activities—into entries for shared prize pools, giving consumers more opportunities to win valuable rewards.
For brands, the platform offers a more efficient approach to managing incentive campaigns, with predictable costs and improved conversion performance across multiple markets.
Bundle also manages the rewards infrastructure and regulatory framework for promotional campaigns, enabling companies to launch cross-border marketing initiatives through a single platform.
Behind the scenes, the company leverages blockchain technology and stablecoins to facilitate fast, low-cost international reward payments, while maintaining a seamless, traditional user experience that requires no direct interaction with cryptocurrencies.
Pilot Program Results
During a pilot program conducted with five brands across five markets, Bundle distributed $100,000 in rewards to more than 1,100 winners, including one grand prize winner who received $50,000.
According to the company, participating brands achieved conversion rates up to four times higher than those generated through traditional incentive campaigns.
Expansion Plans
Following the funding round, Bundle is preparing to launch its platform in Singapore, Vietnam, and the Philippines, where more than 50 brands have already joined the ecosystem.
The newly raised capital will be used to accelerate product development, strengthen strategic partnerships, and support the company’s international expansion as it scales its blockchain-based rewards platform globally.
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