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- OpenAI acquired Hiro Finance in what is likely an acquihire, bringing the team onboard.
- Hiro will shut down operations on April 20, with all user data deleted by May 13.
- The deal strengthens OpenAI’s expansion into AI-powered financial tools and services.
OpenAI has acquired Hiro Finance, a startup focused on AI-powered personal financial planning, as confirmed by founder Ethan Bloch.
The terms of the deal were not disclosed, and Hiro had never publicly revealed its funding. With the company set to shut down operations on April 20 and delete all user data by May 13, the deal is widely considered an acquihire—primarily aimed at bringing the team into OpenAI.
Bloch confirmed that Hiro’s employees will join OpenAI, although the exact number remains unclear. LinkedIn data suggests the company had around 10 employees.
Founded in 2023, Hiro launched its AI financial planning tool about five months ago. The platform allowed users to input financial data such as income, debts, and monthly expenses, then generated “what-if” scenarios to support smarter financial decision-making.
The product stood out for its strong focus on financial accuracy, including features that allowed users to verify calculations. This comes as AI models have significantly improved their performance in handling complex mathematical tasks in recent years.
This acquisition aligns with OpenAI’s broader push into financial tools, especially as ChatGPT continues to be adopted by business and finance teams.
Notably, Bloch previously founded Digit, a digital banking app acquired by Oportun in 2021 for over $200 million. Hiro marks his 15th startup, reflecting a long entrepreneurial journey with multiple exits.
