- His Excellency Minister Salman Al-Dossary launched 12 initiatives to advance augmented journalism and smart content at the Saudi Media Forum 2026.
- Programs include a media innovation camp, AI principles for media, and a scholarship scheme offering 100 international seats.
- The strategy focuses on AI and extended reality technologies to elevate content quality and accelerate digital transformation in media.
During the Saudi Media Forum 2026 in Riyadh, His Excellency Minister Salman Al-Dossary announced 12 strategic initiatives aimed at advancing augmented journalism and smart content creation, equipping media professionals with future-ready tools.
Key Initiatives
“Saudi Meb” Media Innovation Camp: Focused on augmented journalism, digital content creation, and virtual presenters, in collaboration with the Saudi Data & AI Authority (SDAIA).
Enablement & Growth Programs: Supporting media entrepreneurship and transforming creative ideas into sustainable business models.
“AI Principles in Media” Document: Establishing responsible AI use in media, developed in partnership with SDAIA.
Media Scholarship Program: Offering 100 international university seats for Saudi talents in cooperation with the Saudi Ministry of Education.
Industry Context
The initiatives come at a time when the media industry is experiencing rapid transformation driven by artificial intelligence and extended reality technologies. The forum hosted more than 250 local and global companies and 300 media experts, focusing on enhancing media value and content quality in Saudi Arabia and across the region.
Future-Focused Vision
Beyond announcements, the forum highlighted the adoption of emerging technologies such as augmented journalism and generative AI in media production. This aligns with a broader vision to strengthen media’s role in knowledge dissemination and innovation.
