Foodics Partners with Waffarha to Simplify Digital Operations for Restaurants

Foodics , a prominent technology company in the restaurant and payment industry across the Middle East and North Africa, has signed a partnership agreement with Waffarha , a leading discount and offers platform in the Middle East and Africa.

This partnership aims to integrate coupon and offer redemption systems into restaurant management systems, streamlining digital operations for restaurants.

The partnership agreement was signed by Bilal Zahra, General Manager of Foodics Egypt, and Mahmoud Abdelsalam, Chief Commercial Officer of Waffarha, in the presence of several executives from both companies.

This collaboration seeks to provide the best experience for both service providers and customers, fostering growth in the restaurant and café sector in Egypt and digitizing the industry by offering comprehensive digital solutions.

This initiative aligns with Egypt’s Vision 2030 for digital transformation.

Under this partnership, special discounts and exclusive promotional offers will be provided, tailored to the preferences of Foodics’ customers and the Waffarha app users.

The partnership will also streamline the process of redeeming coupons and instantly exchanging loyalty points for restaurant customers through Foodics’ systems.

This will enhance operational efficiency, enabling restaurant owners to easily monitor their sales performance and obtain reports that help improve their operations, increase customer loyalty, and retain their clientele.

Bilal Zahra, General Manager of Foodics Egypt, expressed his excitement about the partnership with the Waffarha app, stating, “We are thrilled to collaborate with Waffarha to offer a first-of-its-kind experience in this sector.

This partnership will provide comprehensive support to restaurant owners and deliver automated services to customers, which will bolster the growth of the restaurant and café sector in Egypt.”

Mahmoud Abdelsalam, Chief Commercial Officer of Waffarha, added that this cooperation represents a positive step toward advancing the restaurant sector in Egypt, enabling restaurant owners to enhance their business efficiency, increase revenues, and create a better customer experience.

Foodics plays a crucial role in empowering various leading brands in the restaurant and café sector to control all their operations anytime and anywhere.