During the GITEX conference, we had the opportunity to conduct a valuable interview with Marwan Nasr, Sales Manager at Shure, where he provided us with a comprehensive overview of the company’s products and its strategy in the Moroccan and Middle Eastern markets.
Shure’s Products
Shure, headquartered in Dubai, is one of the leading companies in the manufacturing of microphones, known for their quality and technological excellence. Founded 99 years ago, the company has since gained a global reputation in the microphone industry, with its products found in theaters, radio stations, and music concerts.
Shift towards Wireless Solutions
During the interview, Marwan revealed Shure’s strategy for developing advanced wireless solutions for various applications, including music concerts, theaters, stadiums, broadcasts, and the education and corporate sectors. This reflects the company’s commitment to keeping pace with technological advancements and meeting customer needs with the latest technologies.
Investment in the Region
Marwan also highlighted Shure’s investments in the region, focusing on establishing manufacturing factories to enhance local presence and better serve the market.
Shure’s Participation in GITEX
Marwan also discussed his company’s participation in the GITEX exhibition, emphasizing the event’s importance as a platform for meeting customers and enhancing regional business relationships. He also mentioned the company’s long-standing experience at the exhibition, noting that this year’s experience was fruitful despite some challenges.
Strategy in the Moroccan Market
Finally, Marwan discussed Shure’s strategic direction in the Moroccan market, pointing out the country’s technological growth and digital transformation, and how the company’s products cater to the needs of universities, offices, and institutions, including sound quality and hybrid education.
entArabi interview with Marwan Nasr, Sales Manager at Shure, embodies the company’s ongoing commitment to providing innovative technological solutions and unmatched quality in the microphone industry. It also highlights the company’s continuous efforts to strengthen its presence in the region and meet the market’s needs as a whole.
