Dubai First, the leading consumer services platform affiliated with First Abu Dhabi Bank, has announced a groundbreaking partnership with Mastercard.
This collaboration positions Dubai First as the first entity in the region to leverage Mastercard’s “Token Connect” service.
The aim is to securely transfer card information from the mobile application to the digital wallet and provide the “Click to Pay” service in an encrypted manner, promoting the adoption of digital payment technologies.
This partnership seeks to support merchants and encourage consumers to embrace digital payment methods. Cardholders of “Dubai First” can now benefit from the “Click to Pay” services when completing payment transactions.
The collaboration underscores Mastercard’s commitment to delivering innovative technologies to meet the needs of consumers increasingly seeking flexible payment solutions.
In tandem with Dubai First, Mastercard aims to enhance the payment experience, reinforcing its position as a preferred choice for consumers.
Mastercard’s “Click to Pay” service adheres to the EMV standard for remote commerce security.
It transforms card data into alternative codes, enhancing security levels and facilitating a seamless online shopping experience for cardholders.
Integrated directly into the payment process, the service allows Dubai First cardholders to manage all their cards easily and securely in one profile.
This partnership not only boosts the security of payment operations for Dubai First customers through encryption and authentication but also contributes to increasing payment acceptance rates, reducing false declines, and fortifying efforts in fraud prevention.