Giift and Geidea Announce Partnership to Support Digital Transformation of Payment Sector in Egypt

Giift, a global leader in loyalty and rewards technology, and Geidea, a prominent international fintech company, have announced a strategic partnership to provide an integrated digital solution for merchants in Egypt.

This collaboration brings together a robust loyalty program and a widely accessible payment platform.

Through this partnership, Geidea will incorporate Loyalty Business Management System (LBMS) and GiiftBox, a rewards management platform, to offer comprehensive loyalty programs to a broad network of merchants.

This empowers them to promote reward programs seamlessly to their customers by creating, managing, and smoothly distributing customized offers.

Additionally, GiiftMarketplace will be integrated into Geidea’s leading platform in the market, providing customers with diverse redemption options, including flight and hotel bookings, valuable offers, bill payments, and credit top-ups.

It’s worth noting that the combination of Giift’s powerful platform and Geidea’s extensive market presence is poised to transform the loyalty program landscape in Egypt.

Furthermore, this collaboration is expected to extend beyond Egypt, with plans to leverage this solution in other Middle Eastern markets such as the United Arab Emirates and Saudi Arabia.

Ahmed Nader, CEO of Geidea in Egypt, commented on the partnership, saying, “This collaboration with Giift allows us to offer our customers an innovative loyalty platform.

This partnership goes beyond our current business relationship with Geidea; it’s about adding value to our customers and theirs, aligning with our mission to continuously enhance our value proposition.”

Commenting on the partnership announcement, Ahmed Khalifa, Chief Sales Officer at Giift, stated, “Our partnership with Geidea enhances our presence in the Egyptian market and aligns with our global vision of providing advanced loyalty solutions in international markets.

We are excited about the future of this partnership and its ability to transform the future of loyalty programs in Egypt and the broader region.”

Giift is a leading provider of loyalty technology and a program management partner based in Singapore. Established in 2013, Giift has expanded its presence to multiple countries, including Dubai, Mumbai, New York, London, Wuhan, Beijing, Jakarta, Colombo, Doha, Dhaka, Nairobi, and Pakistan.

Serving over 2000 clients across various industries, particularly in the banking sector, Giift specializes in creating globally-based, loyalty-driven reward programs.

Geidea is a leading fintech company in the Middle East, offering a comprehensive range of payment and financial solutions for businesses. Committed to innovation and customer service, Geidea simplifies financial transactions and enhances business growth.

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