Foodics, the leading restaurant management and fintech platform in the Middle East and North Africa, has completed the full acquisition of Norma, a Greece-based company specializing in data science and artificial intelligence solutions for the hospitality and restaurant sector.
The acquisition marks a significant step in Foodics’ strategy to strengthen its AI capabilities and accelerate its transformation into an AI-native platform, enabling restaurant operators to make faster, smarter, and more data-driven decisions.
Norma’s AI Technology Integrated into Foodics
As part of the acquisition, Norma’s team has joined Foodics’ dedicated AI division. The company’s business intelligence application and AI-powered analytics assistant have also been fully integrated into the Foodics platform.
Foodics had initially acquired a partial stake in Norma in the first quarter of 2025 before moving forward with a complete 100% acquisition. Following the initial investment, Norma’s technology was successfully integrated into the Foodics platform and adopted by more than 10,000 customer branches.
Norma’s Role in Restaurant Business Intelligence
Founded by George Hanin and Anastasios Anastasiadis, Norma was created to help hospitality and restaurant operators access and use their data more effectively.
In 2024, the company launched the first business intelligence application for the hospitality sector that allows users to ask questions in natural language, receive instant answers, and create customized dashboards within seconds.
Norma also raised funding from strategic investors and joined the Foodics marketplace before both companies moved toward deeper technical and operational integration.
AI-Powered Decision-Making for Restaurants
The acquisition supports Foodics’ plans to develop more advanced AI solutions for restaurant operations, particularly in data analytics, business intelligence, and operational efficiency.
With the completion of the deal, Norma’s team will contribute to Foodics’ next generation of agentic AI solutions for restaurant operations, giving restaurant owners more powerful tools to analyze performance and make real-time decisions based on data.
Foodics CEO Comments on the Acquisition
Ahmed Al-Zaini, Co-founder and CEO of Foodics, said that as the restaurant sector continues to grow, the volume and variety of data have also increased, making it more challenging for operators to turn data into fast and informed decisions.
He added that the most successful restaurants will be those that use AI across different areas of their operations. According to Al-Zaini, the acquisition of Norma accelerates Foodics’ plans to develop agentic AI solutions and launch new products, while enhancing the value delivered to customers by improving business efficiency, enabling smarter decisions, and supporting stronger profit margins.
Norma Joins the Foodics Ecosystem
George Hanin, Co-founder of Norma, said the company was founded in Greece by a team of engineers and AI specialists to solve practical operational challenges through modern technology.
He explained that Norma’s goal from the beginning was to help restaurants make better decisions by making data easier to access through a seamless and intuitive user experience. Hanin added that joining Foodics provides the team with the capabilities, resources, and market reach needed to accelerate the adoption of its solutions.
Foodics Strengthens Its Position in Hospitality Technology
The acquisition further supports Foodics’ transformation into an AI-native platform and strengthens its leading position in the regional restaurant and hospitality technology market.
With more than 40,000 branches relying on the Foodics platform and a growing presence across the GCC and North Africa, the integration of Norma’s capabilities represents a major step in expanding the use of artificial intelligence across the hospitality sector.
By combining Foodics’ market leadership with Norma’s expertise in AI and data analytics, the acquisition lays the foundation for the next generation of restaurant technology, helping operators improve efficiency, enhance decision-making, and increase profitability.
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