إنت عربي
- Udora, a UAE-based platform, has announced raising $10 million to support its regional expansion
- The funding will help accelerate Udora’s regional growth plans, with a scheduled launch in Saudi Arabia in the third quarter of 2026
Udora has raised $10 million in a private round to accelerate its regional expansion, with plans to launch operations in Saudi Arabia in the third quarter of 2026.
About Udora
The company was founded in 2014 and connects customers with florists, confectioners, and artisan sellers across more than 50 markets and 1,500 cities worldwide.
In the UAE, the seller network grew by 66.5% in 2025, with all orders fulfilled by local SMEs.
Investment Details
Udora plans to use the new funding to expand its product range, strengthen localization strategies, upgrade its technology infrastructure, and invest in AI-powered personalization tools.
Slava Bogdan, Founder and CEO of the company, said:
“MENA is a key growth engine, contributing around one-third of our total GMV.”
He added:
“The company holds a 6% share of the online gifting market in the UAE, with $3.32 million in GMV in 2025.”
He further noted:
“Saudi Arabia is a key market for expansion, driven by the rapid growth of its e-commerce sector, which is expected to reach $15.88 billion by 2026, along with a young population and increasing adoption of digital solutions.”
He explained that the company’s strategy focuses on understanding local consumer behavior, building partnerships with trusted local sellers, and offering a tailored experience that aligns with cultural preferences, payment methods, and delivery expectations in each market.
Bogdan also highlighted the importance of investing in cultural understanding and working with local experts before entering new markets, as well as building strong operational systems ahead of scaling.
Udora operates through a unified technology system that manages orders, marketing, and customer access, eliminating the need for sellers to build their own infrastructure and improving operational efficiency.
As part of its global expansion strategy, the company has rebranded under the name “Udora” to reflect its ambition to build a global gifting marketplace focused on emotional experiences and meaningful connections.
The company is also developing AI-powered tools to enhance customer experience and operational efficiency.
Its customer support bot currently handles around 41% of support requests, reducing response time by 10.5% while maintaining a 92.4% satisfaction rate.
These tools also support local sellers by improving product visibility and connecting them with more relevant customers, based on performance indicators such as ratings and completed orders.
Udora expects to achieve 100% growth across its active markets in 2026, exceeding twice the growth rate of the UAE online gifting market, which is projected to grow at a CAGR of 15.9% through 2029.
