إنت عربي
- Tamatem enters a new phase of integration between game publishing and AI-powered interactive advertising solutions
- Playable Factory brings its expertise in interactive advertising to Tamatem ’s ecosystem to enhance marketing performance
- New expansion strategy positions Tomato toward a fully integrated tech platform for gaming, advertising, and distribution
Tamatem, a mobile games publishing company, has acquired Playable Factory, a specialist in interactive advertising, in a deal aimed at strengthening its technical capabilities and expanding its AI-driven advertising solutions.
Founded in Istanbul in 2018, Playable Factory develops interactive advertising tools used by gaming companies worldwide.
The company focuses on enabling developers to improve user acquisition and increase retention rates through data-driven, interactive advertising experiences.
The acquisition comes as part of Tamatem’s strategy to evolve its services and shift from a traditional publishing model toward a more comprehensive technology ecosystem covering gaming, advertising, and distribution.
The company believes that integrating Playable Factory into its operations will enhance marketing performance and expand the use of artificial intelligence technologies across its ecosystem.
Hussam Hammo, CEO of Tamatem, emphasized the importance of strengthening integration between content production and technological tools, in order to improve game development efficiency and reach broader audiences of players.
Berat Oğuz, Founder of Playable Factory, expressed his team’s enthusiasm about leveraging Tomato’s regional presence to expand interactive advertising technologies into new markets.
Tamatemhas recently attracted new investments from firms such as Next Ventures and Square Enix, in addition to increased backing from Krafton, bringing its total funding to more than $25 million.
The company currently operates from multiple offices across the Middle East and Europe.
