نورهان فؤاد
- Scopely acquired a majority stake in Loom Games in a deal valued at approximately $1 billion.
- Loom Games’ flagship title Pixel Flow! surpassed 10 million users within months of launch.
- The acquisition supports Saudi Arabia’s Vision 2030 strategy to position the Kingdom as a global gaming hub.
The acquisition supports Saudi Arabia’s Vision 2030 strategy to position the Kingdom as a global gaming hub.Scopely, the Saudi-owned mobile game developer and publisher, has acquired a majority stake in Turkish startup Loom Games in a deal valued at approximately $1 billion. The transaction is structured around the achievement of specific operational milestones over an agreed timeframe.
Founded last year in Istanbul, Loom Games gained rapid traction with its mobile puzzle title Pixel Flow!, which has attracted more than 10 million users since its launch last autumn. The company will continue to be led by its co-founders, Kubra Gundogan and Emre Celik, alongside a team of around 20 employees.
The acquisition aligns with Saudi Arabia’s broader strategy to strengthen its position in the global gaming sector as part of economic diversification efforts under Saudi Vision 2030. Scopely, headquartered in California, is known for publishing major mobile titles such as Monopoly Go! and Pokémon Go. The company is owned by Savvy Games Group, a subsidiary of the Public Investment Fund.
Local data indicates that approximately 62% of Saudis identify as video game enthusiasts, playing on a weekly or daily basis—highlighting a fast-growing domestic market that supports ambitions to build a competitive local and global gaming industry.
The sovereign fund has played a central role in major gaming-sector investments, including stakes in Electronic Arts, Nintendo, and ESL FACEIT Group, in addition to its acquisition of Scopely in 2023.
Turkey has also emerged as a rising hub for mobile game development, attracting growing interest from global players such as Zynga and Dream Games, reinforcing the country’s position within the international gaming ecosystem.
The deal is expected to further support Saudi Arabia’s ambition to become a global digital gaming hub while expanding its international presence in the fast-growing entertainment technology sector.
