Dubai-based GrubTech, a provider of a unified cloud-based software platform for the e-commerce and restaurant sectors, has raised $15 million in a Series B funding round.
This follows the company’s Series A round in 2021, which brought in $13 million.
The latest funding round was led by the venture capital arm of Jahez Group, with participation from Addition and Oryx Fund, both of whom were investors in the company’s previous round.
Founded in 2019, GrubTech aims to deliver technological solutions for the food and beverage industry through a unified platform that manages operations.
The company’s solution, gOnline, allows clients to integrate a wide range of digital tools and order management systems within stores and sales outlets.
This includes operations management, inventory management, logistics service providers, and loyalty program solutions.
The company claims that its platform also helps clients manage in-store operations, delivery services, and provides AI-driven data analytics.
GrubTech serves clients in 18 markets and has expanded its services from the food and beverage sector to include quick commerce sectors such as groceries and pharmacies.
The company plans to use the recent investments to accelerate its geographic expansion and open offices in Saudi Arabia, Europe, and the United Kingdom.
Mohamed Al Fayed, co-founder and CEO of GrubTech, expressed his excitement about entering new markets, saying: “We are excited to enter new markets where we have identified strong demand and potential growth.”
Abdulaziz Al Houti, Investment Director at Jahez Group, commented on leading the round: “Having invested in various tech solutions in the food and beverage and quick commerce sectors, we quickly recognized the value of GrubTech’s platform through our merchant base.
We are excited to support the GrubTech team as they continue to innovate their products and expand into new geographic areas.”
