Sandsoft and NetEase Form Strategic Partnership to Enhance the Gaming Industry in Saudi Arabia
Sandsoft, a distinguished company in mobile game development, which is part of the Ajlan & Brothers Holding Group in Saudi Arabia, has announced a strategic partnership with NetEase, one of the leading global companies in electronic gaming services, headquartered in Guangzhou, China.
In elucidating this new step, the company highlighted the objectives of this partnership, aiming to enhance the growth of the electronic gaming industry and contribute to achieving the national strategy for electronic games and sports, launched by His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince. This strategy aims to make Saudi Arabia a leading global hub in this sector by 2030.
This partnership aims to establish a joint company specializing in publishing, marketing, managing, and developing games in the Middle East and North Africa region, to promote innovation in the electronic gaming field and achieve local and global impact in the industry.
Sandsoft, affiliated with Ajlan & Brothers Holding Group, emphasizes that this partnership complements its innovative and creative efforts in the electronic gaming sector, reinforcing its creative journey in publishing and marketing services, and supporting local creators, encouraging them to unleash their talents and participate in the user-generated content platform provided by NetEase.
The vision is to attract local creators to achieve innovation and creativity in the electronic gaming field, providing them with the necessary facilities to succeed and sustain, by offering opportunities for developers and encouraging them to develop projects that meet market needs and player expectations.
Abdulaziz Al Ajlan, CEO of Sandsoft, emphasized the importance of partnering with NetEase, indicating that it will significantly contribute to the development of Saudi youth capabilities in the electronic gaming field, promoting growth, innovation, and global competition, thus contributing to the aspirations of the company and Saudi Arabia as a whole, in line with Vision 2030 and the strategy for electronic games and sports. Al Ajlan expressed his gratitude to the Ministry of Communications and Information Technology for their support for this partnership.
On the other hand, NetEase Vice President, Aidan Wang, expressed excitement about this partnership aiming to expand the scope of its games and bring them to the Middle East and North Africa region, praising the opportunities provided by the partnership for developers and publishers.
David Fernandez, CEO of Sandsoft, affirmed their delight in providing their expertise in the electronic gaming field to the region through this auspicious partnership with NetEase.
This new partnership will serve as a gateway for the Middle East and North Africa audience, targeting developers and publishers worldwide. The goal is to provide stronger access to exciting games in the global market for the audience in the region. The two companies aim to play an active role in marketing this significant event.
Sandsoft, affiliated with Ajlan & Brothers Holding Group, is the first company to develop, publish, and invest in smartphone games with the support of global gaming professionals. The company has extensive experience in global mobile game publishing and has a strong presence in the Middle East and North Africa.
Established in 2020, Sandsoft has a diverse team of experienced game developers. The company aims to provide entertaining games for a global audience and seeks to bridge continents and cultures by developing a global environmental preservation system for games.
On the other hand, NetEase Games is a leading online gaming company affiliated with NetEase, United States. The company develops and publishes video games across various platforms and has partnership contracts with globally renowned names. NetEase supports the growth and development of its creative global studios in Canada, Europe, Japan, and the United States.
The common goal between Sandsoft and NetEase Games is to fulfill the aspirations of audiences in the Middle East and North Africa, offering distinctive gaming experiences that meet the expectations of players in the region and contribute to the development of the gaming industry on both local and global scales.
