Gulf Countries

Consumer Trends in Ramadan and Eid Al-Fitr 2024: Toluna Presents Survey Findings from Consumers in the UAE and Saudi Arabia

As Ramadan approaches, the “Ramadan and Eid Al-Fitr 2024 Insights” study by Toluna reveals consumer trends in the UAE and Saudi Arabia, offering a comprehensive look at consumer plans and expectations. The report shows that a vast majority of consumers in Saudi Arabia and a significant portion in the UAE plan to purchase food and groceries in large quantities at the start of the holy month, highlighting an increased interest in consumption and shopping.

The study also unveils interesting trends such as increased spending on shopping and expectations of not increasing time spent on on-demand viewing platforms. The report emphasizes the importance of promotional offers and seasonal products in attracting consumer attention, explaining how companies can enhance their engagement with customers during this important period.

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