DHL Online Shopper Survey 2023
DHL Publishes Global Online Shopper Survey 2023, which highlights online shopping behavior worldwide. The survey included over 11,500 active online shoppers from 23 countries, including the United Arab Emirates and Morocco.
DHL Survey Results
Here are some key findings from the DHL survey in the Middle East and North Africa region:
- Shipping company is a crucial factor in purchasing decisions: 81% of consumers in the region consider choosing a shipping company as an important factor in their purchase decision, with 62% of them willing to abandon their shopping cart if they are not satisfied with these options.
This is because consumers in the region seek convenient shipping options and competitive prices. They also expect their orders to be shipped quickly and securely.
- Cross-border shopping is on the rise: 67% of consumers in the region shop across borders, partly due to increased awareness of global brands and easy online access to them.
This is because consumers in the region have become more open to experiencing products and services from around the world. They also search for the best prices and deals.
- Free returns are important for consumers: 58% of consumers in the region exclusively buy from stores that offer free returns.
This is because consumers in the region want to experience products before purchasing them. They also value the convenience of returning products that don’t fit or they don’t want.
- Mobile shopping is the prevailing trend: 70% of consumers in the UAE and 6% in Morocco shop through their smartphones.
This is because consumers in the region have become more reliant on their smartphones in all aspects of their lives, including shopping.
- Social media plays a significant role in shopping: 50% in the UAE and 71% in Morocco have purchased items through Facebook, and 45% and 43% through Instagram respectively.
This is because social media has become a crucial platform for companies to reach potential customers and promote their products and services.
Significance of DHL Survey Results
The results of the DHL survey are significant for companies aiming to grow in the Middle East and North Africa region. They indicate that companies providing convenient shipping options, free return offers, along with mobile shopping and social media accessibility, will be better positioned to attract customers in this region.
Tips for Companies
Here are some tips for companies looking to benefit from these trends:
- Provide convenient shipping options and competitive prices: As the shipping company is a crucial factor in purchase decisions, companies should offer convenient shipping options and competitive prices to meet consumers’ needs in the region.
- Offer free return policies: As free returns matter to consumers in the region, companies should provide free return offers to encourage consumers to shop from their stores.
- Make mobile shopping easy: As mobile shopping is the prevailing trend, companies should make mobile shopping easy for consumers by designing interactive and user-friendly websites and mobile apps.
- Utilize social media for marketing and promotion: Since social media plays a significant role in shopping, companies should use social media to market and promote their products and services to attract customers in the region.
The results of the DHL Online Shopper Survey 2023 indicate that the online shopping behavior in the Middle East and North Africa region is changing. Consumers in the region are increasingly relying on online shopping, seeking convenient shipping options, free return offers, as well as mobile shopping and social media accessibility.
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