{"id":7335,"date":"2023-11-24T14:23:26","date_gmt":"2023-11-24T11:23:26","guid":{"rendered":"https:\/\/entarabi.com\/?p=7335"},"modified":"2023-11-24T14:31:53","modified_gmt":"2023-11-24T11:31:53","slug":"emirates-nbd-achieves-remarkable-success-with-its-mobile-app-more","status":"publish","type":"post","link":"https:\/\/entarabi.com\/en\/2023\/11\/emirates-nbd-achieves-remarkable-success-with-its-mobile-app-more\/","title":{"rendered":"Emirates NBD Achieves Remarkable Success with its Mobile App MORE"},"content":{"rendered":"<div class=\"w-full text-token-text-primary border-b border-black\/10 gizmo:border-0 dark:border-gray-900\/50 gizmo:dark:border-0 bg-gray-50 gizmo:bg-transparent dark:bg-[#444654] gizmo:dark:bg-transparent\" data-testid=\"conversation-turn-5\">\n<div class=\"p-4 gizmo:py-2 justify-center text-base md:gap-6 md:py-6 m-auto\">\n<div class=\"flex flex-1 gap-4 text-base mx-auto md:gap-6 gizmo:gap-3 gizmo:md:px-5 gizmo:lg:px-1 gizmo:xl:px-5 md:max-w-2xl lg:max-w-[38rem] gizmo:md:max-w-3xl gizmo:lg:max-w-[40rem] gizmo:xl:max-w-[48rem] xl:max-w-3xl } group\">\n<div class=\"flex-shrink-0 flex flex-col relative items-end\">\n<div class=\"pt-0.5\">\n<div class=\"gizmo-shadow-stroke flex h-6 w-6 items-center justify-center overflow-hidden rounded-full\"><\/div>\n<\/div>\n<\/div>\n<div class=\"relative flex w-[calc(100%-50px)] flex-col gizmo:w-full lg:w-[calc(100%-115px)] agent-turn\" style=\"text-align: left\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex flex-grow flex-col max-w-full gap-3 gizmo:gap-0\">\n<div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"55fc13e4-3fc2-43a6-aa86-3c1bee9b7de1\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>In the ever-evolving landscape of technological advancements, Emirates NBD, the leading banking group in the Middle East, North Africa, and Turkey, has achieved notable milestones with its mobile application, MORE.<\/p>\n<p>The impact of the improvements in the application goes beyond enhancing its revenues, user traffic, and download numbers, earning the bank prestigious recognition in the &#8220;Sitecore Experience&#8221; awards for Europe, the Middle East, and Africa. The bank secured the &#8220;Best Business Experience&#8221; award in collaboration with Horizontal Digital.<\/p>\n<p>Since its launch in October 2021, the MORE app has witnessed a threefold increase in downloads and subscriptions, accompanied by a significant rise in visitor numbers. Customer interactions have led to a remarkable 649% increase in website visitors and a threefold increase in screen views.<\/p>\n<p>Among other measurable effects, the app has contributed to a 25% increase in online sales and a 39% rise in new app visits. The average user time spent on the app has increased to four minutes, with interaction sessions rising by 160%.<\/p>\n<p>Emirates NBD&#8217;s MORE app provides customers with easy access to a wide range of exclusive offers in areas such as restaurants, entertainment, travel, and online deals.<\/p>\n<p>The app has successfully transformed credit card shopping experiences into a lifestyle. The multi-functional app also features the distinctive &#8220;Shop by Amazon&#8221; capability, allowing users to earn cashback on purchases and flexible gift cards. Additionally, users can easily book flight tickets directly through the app, with future plans to include hotel reservations and cost-effective experiences.<\/p>\n<p>Marwan Hadi, Head of Retail Banking and Wealth Management at Emirates NBD, commented, &#8220;Our focus on enhanced customization, supported by Sitecore technology, has improved the functionality of the MORE app and strengthened our communication with customers.<\/p>\n<p>Winning the &#8216;Sitecore Experience&#8217; awards, which honor companies making innovative leaps in their institutions, is evidence of our ongoing commitment to providing innovative solutions that focus on the user and ensure an exceptional experience in all interactions with Emirates NBD.&#8221;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"flex justify-between empty:hidden gizmo:mt-1 gizmo:justify-start gizmo:gap-3 lg:block gizmo:lg:flex\">\n<div class=\"text-gray-400 flex self-end lg:self-center justify-center gizmo:lg:justify-start mt-2 gizmo:mt-0 visible gap-1\"><button class=\"flex ml-auto gizmo:ml-0 gap-1 items-center rounded-md p-1 text-xs gizmo:gap-1.5 gizmo:pl-0 dark:text-gray-400 dark:hover:text-gray-200 disabled:dark:hover:text-gray-400 hover:text-gray-950 md:invisible md:group-hover:visible md:group-[.final-completion]:visible\"><\/button><\/p>\n<div class=\"flex gap-1\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"w-full text-token-text-primary border-b border-black\/10 gizmo:border-0 dark:border-gray-900\/50 gizmo:dark:border-0 gizmo:bg-transparent dark:bg-gray-800 gizmo:dark:bg-transparent\" style=\"text-align: left\" data-testid=\"conversation-turn-6\">\n<div class=\"p-4 gizmo:py-2 justify-center text-base md:gap-6 md:py-6 m-auto\">\n<div class=\"flex flex-1 gap-4 text-base mx-auto md:gap-6 gizmo:gap-3 gizmo:md:px-5 gizmo:lg:px-1 gizmo:xl:px-5 md:max-w-2xl lg:max-w-[38rem] gizmo:md:max-w-3xl gizmo:lg:max-w-[40rem] gizmo:xl:max-w-[48rem] xl:max-w-3xl } group\">\n<div class=\"flex-shrink-0 flex flex-col relative items-end\">\n<div>\n<div class=\"pt-0.5\">\n<div class=\"gizmo-shadow-stroke flex h-6 w-6 items-center justify-center overflow-hidden rounded-full\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"lisan-shadow\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In the ever-evolving landscape of technological advancements, Emirates NBD, the leading banking group in the Middle East, North Africa, and Turkey, has achieved notable milestones with its mobile application, MORE.<\/p>\n","protected":false},"author":11,"featured_media":7333,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"post_subtitle":"","footnotes":""},"categories":[1810],"tags":[2359,2358],"class_list":["post-7335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fintech","tag-emirates-nbd","tag-more"],"_links":{"self":[{"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/posts\/7335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/comments?post=7335"}],"version-history":[{"count":0,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/posts\/7335\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/media\/7333"}],"wp:attachment":[{"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/media?parent=7335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/categories?post=7335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/tags?post=7335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}