{"id":71875,"date":"2026-07-30T21:31:25","date_gmt":"2026-07-30T18:31:25","guid":{"rendered":"https:\/\/entarabi.com\/?p=71875"},"modified":"2026-07-30T22:02:47","modified_gmt":"2026-07-30T19:02:47","slug":"meta-uses-ai-to-speed-up-the-launch-of-new-apps","status":"publish","type":"post","link":"https:\/\/entarabi.com\/en\/2026\/07\/meta-uses-ai-to-speed-up-the-launch-of-new-apps\/","title":{"rendered":"Meta Uses AI to Speed Up the Launch of New Apps"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Meta is using artificial intelligence to accelerate software development, test new ideas more quickly, and launch a wider range of consumer applications.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">During the company\u2019s second-quarter earnings call, Meta CEO Mark Zuckerberg said the company has several new apps in development and expects AI to make product launches easier and faster.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">His comments followed a series of recent experiments and releases, including standalone applications for Facebook Groups and Marketplace sellers, an AI-assisted gaming app, a new Instagram photo product, and an experiment involving AI-generated bedtime stories.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">AI Is Changing How Meta Builds Products<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Meta believes large language models are significantly reducing the time required to develop and test software.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zuckerberg told investors that AI is helping Meta\u2019s teams accelerate product development and move more ideas from concept to launch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Earlier this year, the company released Instagram Instants, Forum, a standalone app for Facebook Groups, and Seller, an app designed for Marketplace sellers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zuckerberg said Meta expects it to become increasingly easy to launch new applications and plans to develop more ideas while using its recommendation systems to help those products grow.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He added that artificial intelligence is also improving Meta\u2019s core business by making its apps more relevant to users and delivering stronger results for businesses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meta has started introducing more experimental products, Zuckerberg said, with additional consumer applications expected to launch soon.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Meta Has Tried to Build Standalone Apps Before<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Meta has spent years attempting to create successful social applications outside its main platforms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many of those efforts failed to attract sustainable audiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When the company was still known as Facebook, it operated an internal incubator called Creative Labs. The initiative was created to test new social-media concepts and launch experimental products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Creative Labs released several applications, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Slingshot, a photo-sharing app<\/li>\n\n\n\n<li>Rooms, an anonymous chat platform<\/li>\n\n\n\n<li>Paper, a news-reading app designed to compete with Flipboard<\/li>\n\n\n\n<li>Moments, a photo-sharing service<\/li>\n\n\n\n<li>Riff, a collaborative video app<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The programme ended in 2015, and the applications were eventually discontinued after failing to achieve significant adoption.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The NPE Team Produced More Experiments<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Meta later launched another internal research and development unit called the NPE Team.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The group tested a wide variety of social and communication apps during the early 2020s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Its projects included Bump, Aux, Move, Spark, CatchUp, E.gg, Venue, Hotline, Super, Tuned, and BARS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These applications covered areas such as chat, music, dating, task management, events, creator interaction, and video.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, none became a major commercial success, and Meta eventually shut them down.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Threads Gives Meta a Stronger Example of App Growth<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Meta can now point to Threads as evidence that it may be better positioned to scale new applications.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Threads has reached 500 million monthly active users, and Zuckerberg has repeatedly suggested that it could become Meta\u2019s next platform to exceed one billion users.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The company used its existing Instagram audience to support the initial launch of Threads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It also promoted the app heavily across Facebook and Instagram, giving it an advantage that most new social platforms do not have.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, Meta says artificial intelligence has also contributed to Threads\u2019 growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The company has reported significant improvements from AI-powered content recommendations, which help users discover posts that are more relevant to their interests.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Large Language Models Improve Content Recommendations<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Meta CFO Susan Li said large language models are becoming increasingly effective at improving ranking and recommendation systems.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to Li, these models strengthen Meta\u2019s existing systems in two main ways.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">First, they help the company understand what content is actually about, allowing Meta to create better training data and improve recommendation accuracy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Second, AI-powered agents assist engineering teams by evaluating content quality, identifying emerging trends, and testing changes to ranking systems.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These capabilities allow Meta to show users content that is more closely aligned with their interests, potentially increasing engagement and time spent across its applications.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Every Instagram Feed and Reel Post Is Analysed by an LLM<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Meta has also reached a major milestone in the use of AI on Instagram.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Every Reel and Feed post on the platform is now automatically processed through a large language model.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The system analyses the topic and tone of each piece of content, helping Meta understand its meaning more accurately.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This gives the company more information than traditional engagement signals such as likes, shares, comments, and watch time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By analysing the actual subject and tone of a post, Meta can match content with users who are more likely to find it relevant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The result is a more detailed and context-aware recommendation system.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Meta Is Building LLM-Native Recommendation Systems<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Meta is not only adding large language models to its existing recommendation systems.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The company is also developing recommendation technology designed around LLMs from the beginning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These LLM-native systems could help Meta scale new applications more effectively.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">New social apps often struggle because they do not initially have enough content, behavioural data, or user activity to provide strong recommendations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meta has access to large volumes of content and engagement data across Facebook, Instagram, and Threads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It can combine those resources with AI systems capable of analysing topics, trends, quality, and user interests.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This could give future Meta applications a stronger starting point than the company\u2019s earlier experiments.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">AI-Assisted Coding Could Reduce Development Time<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Large language models and AI coding tools are changing how technology companies build software.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Development teams can use these systems to generate code, identify bugs, test features, analyse user behaviour, and evaluate product quality.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This may allow Meta to create prototypes more quickly and test a larger number of ideas without dedicating long development cycles to every project.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Faster product development, however, does not guarantee success.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meta will still need to create applications that solve genuine user problems and provide enough value to encourage people to return regularly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Meta\u2019s Existing Platforms Offer a Distribution Advantage<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Meta has a major advantage over most companies launching new consumer apps: direct access to billions of users.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The company can promote new products through Facebook, Instagram, WhatsApp, and Threads rather than building an audience from the beginning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Threads demonstrated how powerful this distribution network can be.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instagram users were able to join Threads easily, while Meta promoted the service across its established platforms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If Meta combines this distribution power with advanced recommendation systems and faster AI-assisted development, its future applications could have a better chance of gaining traction.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Investors Remain Focused on AI Spending<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Investors did not ask Meta executives for further details about the applications currently in development.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead, much of the earnings call focused on the company\u2019s rising AI infrastructure spending and its growing ambitions in enterprise technology.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meta did not reveal the names, features, or specific release dates of its upcoming consumer products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, Zuckerberg indicated that users may not have to wait long, saying new consumer products would be released soon.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Can Meta\u2019s New App Strategy Succeed?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Meta\u2019s history shows that launching many applications does not necessarily produce a successful platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Creative Labs and the NPE Team created numerous products, but none developed into a lasting standalone business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The company now believes AI could change that outcome.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Large language models can accelerate development, improve content understanding, strengthen recommendations, and support engineering teams.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Threads also offers Meta a more successful model to follow.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Its growth combined three important advantages: access to an existing audience, aggressive promotion across Meta platforms, and AI-powered recommendations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even so, the success of Meta\u2019s future apps will depend on more than speed and distribution.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The company will need to offer products that meet real user needs, provide a distinct experience, and remain valuable after the initial launch period.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Meta is using artificial intelligence to transform how it develops and launches consumer applications.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Large language models are helping the company accelerate software development, analyse content, improve recommendations, and test new ideas more efficiently.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meta is also using its existing platforms and massive user base to give new applications a stronger launch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Threads provides the clearest example of this strategy so far, combining Instagram-powered distribution with AI-driven content recommendations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The key question is whether Meta can turn faster development into sustainable products that users continue to value over time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meta is using large language models to accelerate app development and improve recommendation systems as the company prepares to launch more consumer products.<\/p>\n","protected":false},"author":37,"featured_media":63711,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1772],"tags":[5326],"class_list":["post-71875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startups","tag-meta"],"acf":[],"_links":{"self":[{"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/posts\/71875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/comments?post=71875"}],"version-history":[{"count":1,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/posts\/71875\/revisions"}],"predecessor-version":[{"id":71889,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/posts\/71875\/revisions\/71889"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/media\/63711"}],"wp:attachment":[{"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/media?parent=71875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/categories?post=71875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/tags?post=71875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}