{"id":65806,"date":"2026-05-18T10:39:52","date_gmt":"2026-05-18T07:39:52","guid":{"rendered":"https:\/\/entarabi.com\/?p=65806"},"modified":"2026-05-18T10:50:44","modified_gmt":"2026-05-18T07:50:44","slug":"peekabox-raises-1-5-million-pre-seed-round-to-tackle-food-waste","status":"publish","type":"post","link":"https:\/\/entarabi.com\/en\/2026\/05\/peekabox-raises-1-5-million-pre-seed-round-to-tackle-food-waste\/","title":{"rendered":"Peekabox raises $1.5 million pre-seed round to tackle food waste"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li>Peekabox Raises $1.5 Million Pre-Seed Round to Reduce Food Waste Across the Region<\/li>\n\n\n\n<li>The funding will support Peekabox\u2019s expansion across the UAE and Saudi markets while addressing surplus food volumes exceeding 4.1 million tons annually.<\/li>\n<\/ul>\n\n\n\n<p dir=\"ltr\">UAE-based FoodTech platform Peekabox has closed a $1.5 million pre-seed funding round to expand its surplus food marketplace and reduce food waste across the food and beverage sector.<\/p>\n\n\n\n<p dir=\"ltr\">The new funding will be used to support the company\u2019s expansion across the UAE through strengthening marketing operations and expanding its executive team, alongside future plans to enter GCC markets, particularly Saudi Arabia, where annual food waste exceeds 4.1 million tons.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\">About Peekabox<\/h2>\n\n\n\n<p dir=\"ltr\">Founded by brothers Hassan Sorour and Umair Sorour, Peekabox operates through an app that enables restaurants, caf\u00e9s, bakeries, and grocery stores to sell fresh unsold food products at discounts ranging from 50% to 70% through \u201csurprise boxes\u201d that users can reserve and collect during specific time slots.<\/p>\n\n\n\n<p dir=\"ltr\">Peekabox launches with a network of more than 1,000 stores partnered with over 40 major brands, including Carrefour, Costa Coffee, Tim Hortons, Dunkin\u2019, Krispy Kreme, Eataly, Union Coop, and Pret A Manger, in addition to franchise operators such as Majid Al Futtaim, Apparel Group, Azadea, and Americana.<\/p>\n\n\n\n<p dir=\"ltr\">The company focuses on addressing two major challenges: reducing food waste and lowering living costs, especially as food waste in the UAE exceeds $3.5 billion annually, with nearly 38% of prepared food discarded.<\/p>\n\n\n\n<p dir=\"ltr\">Hassan Sorour, Co-founder and CEO of Peekabox, said:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p dir=\"ltr\">\u201cThe platform allows consumers to access products from well-known brands at discounted prices, while helping business partners convert surplus food into additional revenue instead of waste.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p dir=\"ltr\">Umair Sorour, Co-founder and COO of Peekabox, added:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p dir=\"ltr\">\u201cThe UAE represents an ideal launch market due to its dense restaurant ecosystem and strong reliance on digital services&#8221;.<\/p>\n<\/blockquote>\n\n\n\n<p dir=\"ltr\">He add:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p dir=\"ltr\">&#8221; The company initially focused on building a strong supply network before expanding on the consumer side.\u201d<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>UAE-based FoodTech platform Peekabox has closed a $1.5 million pre-seed funding round to expand its surplus food marketplace and reduce food waste across the food and beverage sector. The new funding will be used to support the company\u2019s expansion across the UAE through strengthening marketing operations and expanding its executive team, alongside future plans to [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":65804,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8850],"tags":[12593,12594,12597,12592,12596,12591,12595],"class_list":["post-65806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-venture","tag-carrefour","tag-costa-coffee","tag-dunkin","tag-hassan-sorour","tag-krispy-kreme","tag-peekabox","tag-tim-hortons"],"acf":[],"_links":{"self":[{"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/posts\/65806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/comments?post=65806"}],"version-history":[{"count":2,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/posts\/65806\/revisions"}],"predecessor-version":[{"id":65808,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/posts\/65806\/revisions\/65808"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/media\/65804"}],"wp:attachment":[{"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/media?parent=65806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/categories?post=65806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/tags?post=65806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}